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In Tumblr, Yahoo Acquires an Audience and an Activist Edge, Too

BY Sarah Lai Stirland | Monday, May 20 2013

David Karp, May 16, 2013. Photo: Flickr/Digitas Photos

With a sticker price of approximately $1.1 billion, Yahoo's Tumblr acquisition doesn't just come with an audience CEO Marissa Mayer expects will grow Yahoo's footprint by 50 percent. Whether Yahoo knew it or not, the struggling Internet ur-company has also bought itself an activist constituency. Read More