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Presidential Campaign 2012, By the Numbers

BY Micah L. Sifry | Monday, November 26 2012

While not all of the numbers are in yet, we thought it would be useful to put in one place all the relevant data currently available about online and offline engagement by the Barack Obama and Mitt Romney campaigns. Some of these factoids are essentially unverifiable, but represent the claims being made by the campaigns in press reports. Others are drawn from available social network profiles and/or contemporaneous Google searches. Read More

Oh, The Places They'll Go (To Find a Few More Voters)

BY Micah L. Sifry | Monday, October 22 2012

A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More

Obama Campaign Touts Voter Registration Success, Promotes Dashboard

BY Sarah Lai Stirland | Thursday, October 11 2012

President Obama's re-election campaign has collected 60 percent more voter registration forms than it did in 2008, said Marlon Marshall, the campaign's deputy national field director in an online webcast with supporters ... Read More

ICYMI: Obama Campaign's Tech Tools of Persuasion Working "Incredibly Well," Says Campaign Manager Jim Messina

BY Sarah Lai Stirland | Wednesday, September 5 2012

Just in case you missed it, the Obama campaign's top campaign managers spent Tuesday morning boasting about their tech and field operations, with campaign manager Jim Messina saying that the campaign this time around is ... Read More

In Ohio, Obama's Campaign "Dashboard" a Hard Sell for Some Volunteers

BY Nick Judd and Nataliya Nedzhvetskaya | Friday, August 10 2012

Exclusively for Personal Democracy Plus subscribers: TechPresident took a look at how volunteers in the key swing state of Ohio are using Dashboard, the Obama campaign's online organizing hub. While volunteers are signing up at a steady pace, some of the volunteers who signed up for the platform are waiting in vain for someone to connect them with the campaign. Others, already comfortable with campaign techniques they developed in 2008 or earlier, or uncomfortable with technology, are largely ignoring Dashboard. Read More

Adding Fundraising to the Dashboard, OFA Sees Green in Grassroots Organizing

BY Nataliya Nedzhvetskaya | Wednesday, July 25 2012

Dashboard, the Obama campaign’s online organizing platform, rolled out a new feature on Tuesday — a “grassroots fundraising tile” that lets users create their own fundraising page where they can set an individual fundraising goal and write a personal message to friends and family. Read More

The New and Not-So-New In Obama's "Dashboard"

BY Sarah Lai Stirland | Wednesday, May 23 2012

President Obama's 2012 campaign unveiled its organizing dashboard Wednesday

President Obama's re-election campaign unveiled its campaign "dashboard" Wednesday with a renewed focus on metrics and team-building that the campaign clearly hopes will enable it to better manage its massive base of volunteers and field organizers in what is expected to be a closely-contested presidential election.

The Obama team's 2012 social network retains many of the features of the my.barackobama.com network from 2008, but also includes new ones resulting from the experiences of that initial breakthrough campaign. The most noticeable changes: A sharper focus on individuals, their team units and their performance, the addition of the "Numbers," section, an activity stream that looks a bit like Facebook's activity stream, and a lack of a fundraising component.

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Obama's Campaign is Prepping to Roll Out the Online Campaign "Dashboard"

BY Nick Judd | Monday, May 14 2012

The Obama campaign is "poised" to unleash Dashboard, the campaign tool we've been hearing about in pieces here and there since November 2011, the Guardian's Ed Pilkington and Amanda Michel write. Read More

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NYC Open Data Advocates Focus on Quality And Value Over Quantity

The New York City Department of Information Technology and Telecommunications plans to publish more than double the amount of datasets this year than it published to the portal last year, new Commissioner Anne Roest wrote last week in an annual report mandated by the city's open data law, with 135 datasets scheduled to be released this year, and almost 100 more to come in 2015. But as preparations are underway for City Council open data oversight hearings in the fall, what matters more to advocates than the absolute number of the datasets is their quality. GO

Civic Tech and Engagement: Announcing a New Series on What Makes it "Thick"

Announcing a new series of feature articles that we will be publishing over the next several months, thanks to the support of the Rita Allen Foundation. Our focus is on digitally-enabled civic engagement, and in particular, how and under what conditions "thick" digital civic engagement occurs. What we're after is answers to this question: When does a tech tool or platform enable actual people to make ongoing and significant contributions to each other, to a place or cause, at a scale that produces demonstrable change? GO

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