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Presidential Campaign 2012, By the Numbers

BY Micah L. Sifry | Monday, November 26 2012

While not all of the numbers are in yet, we thought it would be useful to put in one place all the relevant data currently available about online and offline engagement by the Barack Obama and Mitt Romney campaigns. Some of these factoids are essentially unverifiable, but represent the claims being made by the campaigns in press reports. Others are drawn from available social network profiles and/or contemporaneous Google searches. Read More

Oh, The Places They'll Go (To Find a Few More Voters)

BY Micah L. Sifry | Monday, October 22 2012

A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More

Obama Campaign Touts Voter Registration Success, Promotes Dashboard

BY Sarah Lai Stirland | Thursday, October 11 2012

President Obama's re-election campaign has collected 60 percent more voter registration forms than it did in 2008, said Marlon Marshall, the campaign's deputy national field director in an online webcast with supporters ... Read More

ICYMI: Obama Campaign's Tech Tools of Persuasion Working "Incredibly Well," Says Campaign Manager Jim Messina

BY Sarah Lai Stirland | Wednesday, September 5 2012

Just in case you missed it, the Obama campaign's top campaign managers spent Tuesday morning boasting about their tech and field operations, with campaign manager Jim Messina saying that the campaign this time around is ... Read More

In Ohio, Obama's Campaign "Dashboard" a Hard Sell for Some Volunteers

BY Nick Judd and Nataliya Nedzhvetskaya | Friday, August 10 2012

Exclusively for Personal Democracy Plus subscribers: TechPresident took a look at how volunteers in the key swing state of Ohio are using Dashboard, the Obama campaign's online organizing hub. While volunteers are signing up at a steady pace, some of the volunteers who signed up for the platform are waiting in vain for someone to connect them with the campaign. Others, already comfortable with campaign techniques they developed in 2008 or earlier, or uncomfortable with technology, are largely ignoring Dashboard. Read More

Adding Fundraising to the Dashboard, OFA Sees Green in Grassroots Organizing

BY Nataliya Nedzhvetskaya | Wednesday, July 25 2012

Dashboard, the Obama campaign’s online organizing platform, rolled out a new feature on Tuesday — a “grassroots fundraising tile” that lets users create their own fundraising page where they can set an individual fundraising goal and write a personal message to friends and family. Read More

The New and Not-So-New In Obama's "Dashboard"

BY Sarah Lai Stirland | Wednesday, May 23 2012

President Obama's 2012 campaign unveiled its organizing dashboard Wednesday

President Obama's re-election campaign unveiled its campaign "dashboard" Wednesday with a renewed focus on metrics and team-building that the campaign clearly hopes will enable it to better manage its massive base of volunteers and field organizers in what is expected to be a closely-contested presidential election.

The Obama team's 2012 social network retains many of the features of the my.barackobama.com network from 2008, but also includes new ones resulting from the experiences of that initial breakthrough campaign. The most noticeable changes: A sharper focus on individuals, their team units and their performance, the addition of the "Numbers," section, an activity stream that looks a bit like Facebook's activity stream, and a lack of a fundraising component.

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Obama's Campaign is Prepping to Roll Out the Online Campaign "Dashboard"

BY Nick Judd | Monday, May 14 2012

The Obama campaign is "poised" to unleash Dashboard, the campaign tool we've been hearing about in pieces here and there since November 2011, the Guardian's Ed Pilkington and Amanda Michel write. Read More

News Briefs

RSS Feed today >

First POST: Scary Monsters

Facebook opens up about its experiments on tweaking voting behavior; breaking news in the FCC net neutrality battle; getting hard data on civic tech's impact on political efficacy; and much, much more. GO

thursday >

First POST: System-Gaming

Why techies interested in political reform are facing challenges; the latest data on Democratic voter contacts in 2014; Hungary's anti-Internet tax demonstrations are getting huge; and much, much more. GO

wednesday >

First POST: Gimme Shelter

The link between intimate partner violence and surveillance tech; the operational security set-up that connected Laura Poitras, Glenn Greenwald and Edward Snowden; how Senate Dems are counting on tech to hold their majority; and much, much more. GO

tuesday >

First POST: Tribes

Edward Snowden on the Internet's impact on political polarization; trying to discern Hillary Clinton's position on NSA reform; why Microsoft is bullish on civic tech; and much, much more GO

monday >

First POST: Inventions

How voter data-sharing among GOP heavyweights is still lagging; why Facebook's News Feed scares news publishers; Google's ties to the State Department; and much, much more. GO

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