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Presidential Campaign 2012, By the Numbers

BY Micah L. Sifry | Monday, November 26 2012

While not all of the numbers are in yet, we thought it would be useful to put in one place all the relevant data currently available about online and offline engagement by the Barack Obama and Mitt Romney campaigns. Some of these factoids are essentially unverifiable, but represent the claims being made by the campaigns in press reports. Others are drawn from available social network profiles and/or contemporaneous Google searches. Read More

Oh, The Places They'll Go (To Find a Few More Voters)

BY Micah L. Sifry | Monday, October 22 2012

A glance at the Sportsmen for Obama page shows how hard the campaign works for even the smallest gains. Erin Hannigan, the group's online leader, has sent dozens of emails to its members. Most of these are the same generic emails everyone on the Obama campaign gets, like the fundraising pitches that have become ubiquitous, and which ProPublica has been tracking in great detail with its Message Machine project. Those numbers don't appear to be on the rise for Obama, but that hasn't stopped the campaign from trying. Read More

Obama Campaign Touts Voter Registration Success, Promotes Dashboard

BY Sarah Lai Stirland | Thursday, October 11 2012

President Obama's re-election campaign has collected 60 percent more voter registration forms than it did in 2008, said Marlon Marshall, the campaign's deputy national field director in an online webcast with supporters ... Read More

ICYMI: Obama Campaign's Tech Tools of Persuasion Working "Incredibly Well," Says Campaign Manager Jim Messina

BY Sarah Lai Stirland | Wednesday, September 5 2012

Just in case you missed it, the Obama campaign's top campaign managers spent Tuesday morning boasting about their tech and field operations, with campaign manager Jim Messina saying that the campaign this time around is ... Read More

In Ohio, Obama's Campaign "Dashboard" a Hard Sell for Some Volunteers

BY Nick Judd and Nataliya Nedzhvetskaya | Friday, August 10 2012

Exclusively for Personal Democracy Plus subscribers: TechPresident took a look at how volunteers in the key swing state of Ohio are using Dashboard, the Obama campaign's online organizing hub. While volunteers are signing up at a steady pace, some of the volunteers who signed up for the platform are waiting in vain for someone to connect them with the campaign. Others, already comfortable with campaign techniques they developed in 2008 or earlier, or uncomfortable with technology, are largely ignoring Dashboard. Read More

Adding Fundraising to the Dashboard, OFA Sees Green in Grassroots Organizing

BY Nataliya Nedzhvetskaya | Wednesday, July 25 2012

Dashboard, the Obama campaign’s online organizing platform, rolled out a new feature on Tuesday — a “grassroots fundraising tile” that lets users create their own fundraising page where they can set an individual fundraising goal and write a personal message to friends and family. Read More

The New and Not-So-New In Obama's "Dashboard"

BY Sarah Lai Stirland | Wednesday, May 23 2012

President Obama's 2012 campaign unveiled its organizing dashboard Wednesday

President Obama's re-election campaign unveiled its campaign "dashboard" Wednesday with a renewed focus on metrics and team-building that the campaign clearly hopes will enable it to better manage its massive base of volunteers and field organizers in what is expected to be a closely-contested presidential election.

The Obama team's 2012 social network retains many of the features of the my.barackobama.com network from 2008, but also includes new ones resulting from the experiences of that initial breakthrough campaign. The most noticeable changes: A sharper focus on individuals, their team units and their performance, the addition of the "Numbers," section, an activity stream that looks a bit like Facebook's activity stream, and a lack of a fundraising component.

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Obama's Campaign is Prepping to Roll Out the Online Campaign "Dashboard"

BY Nick Judd | Monday, May 14 2012

The Obama campaign is "poised" to unleash Dashboard, the campaign tool we've been hearing about in pieces here and there since November 2011, the Guardian's Ed Pilkington and Amanda Michel write. Read More

News Briefs

RSS Feed thursday >

First POST: Creeping

Senator Al Franken's tough questions for Uber's CEO; how the NSA could make its phone metadata program permanent; global privacy groups launch a personal spyware catcher called Detekt; and much, much more. GO

Recreation.gov and other Govt Projects Move Toward Embracing New Digital Approach

A draft request for proposals for the revamping of Recreation.gov will include a requirement that reservation availability data be publicly accessible and that all proposals detail how they will enable third-party sales, as two members of the United States Digital Services have joined the government team overseeing the RFP, meeting some key demands of civic technologists and consumer oriented technology companies. GO

wednesday >

First POST: Ubermenschens

Surge-pricing in effect for Uber privacy violations; why "privacy" policies should be called "data usage" policies; pols silent on Uber mess; and much, much more. GO

tuesday >

First POST: Uber Falles

Uber exposed for plan to dig up dirt on journalist critics; sneaking a SOPA provision into the USA Freedom Act; high-speed free WiFi coming to NYC; and much, much more. GO

monday >

First POST: Differences

How to use Twitter to circumvent campaign coordination rules; the net neutrality debate keeps getting hotter; charting the gender balance at dataviz conference using dataviz; and much, much more. GO

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