First POST: Addressable Transcendence
BY Micah L. Sifry | Tuesday, July 22 2014
What San Francisco techies and tenant activists have in common; the future of online political targeting; problems with Washington DC's new open data policies; and much, much more. Read More
First POST: Realizations
BY Micah L. Sifry | Thursday, February 6 2014
Gearing up the data shops for the 2014 mid-term elections; Silicon Valley moguls want to unseat a Democratic incumbent; is Verizon already violating net neutrality?; and much, much more. Read More
Obama Veterans Partner Up To Enable Long-Tail Media Campaigns
BY Sarah Lai Stirland | Thursday, November 21 2013
This map from GMMB and Civis Analytics displays patterns of the percentages of uninsured populations in the U.S.
The Democratically-oriented GMMB advertising communications company is partnering with Civis Analytics to offer clients the same "Optimizer" tool that the Obama campaign used to more efficiently target its television advertising and messaging at voters that its analysts had determined were persuadable. Read More