Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama Teams Up with Brightcove

BY Joshua Levy | Saturday, January 20 2007

Steve Garfield recently announced that, according to Jeremy Allaire from Brightcove, an up-and-coming challenger to YouTube, Barack Obama's video announcing his presidential exploratory committee received 140,000 hits on Tuesday, the day he announced. That's almost 40,000 more views than the total number of views of John Edwards' announcement video on YouTube. Garfield sees this as a sign that Brightcove is gaining on YouTube:

Has Brightcove dethroned the king with this video? Has Obama jumped to the top of the presidential race with one video?

It's possible that Obama's high number of views are simply a product of the channel his videos appear on; but as Obama is more and more celebrated in the mainstream media -- replete with rumors that he'll officially announce his run on Oprah -- it becomes more plausible that he's simply more popular than Edwards, and that Brightcove has a ways to go before it becomes a real challenger to the king.

Also, if you look closer you'll discover that Obama's inked a deal with Brightcove to give him a channel of his own on the site. More presidential candidates will probably be doing the same, creating a new dynamic in online political video. We'll be keeping a close eye on this...

Tags: , , , , ,

News Briefs

RSS Feed friday >

First POST: Spoilers

How the GOP hasn't fixed its tech talent gap; the most tech-savvy elected official in America, and the most tech-savvy state-wide candidate; and much, much more. GO

thursday >

First POST: Hot Spots

How Facebook's Mark Zuckerberg is making inroads in China; labor protests among Uber drivers spread to more cities; new data about the prevalence of online harassment; and much, much more. GO

wednesday >

First POST: Reminders

Why the RNC hasn't managed to reboot how Republican campaigns use voter data; new ways of using phone banking to get out the vote; how the UK's digital director is still ahead of the e-govt curve; and much, much more. GO

tuesday >

First POST: Patient Zero

Monica Lewinsky emerges with a mission to fight cyber-bullying; Marc Andreessen explains his political philosophy; tech donors to MayDay PAC get pushback from Congressional incumbents; and much, much more. GO

monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

More