Numbers Revealed: 75 Million Voters Embrace The Web
BY Michael Bassik | Monday, March 7 2005
75 million Americans used the Internet to get news, discuss candidates in emails, and participate directly in the political process last election cycle. That’s a whopping 37% of all voting-aged adults and more than 60% of the entire online population! All this and more according to the Pew Internet & American Life Project who released its “The Internet and Campaign 2004” report yesterday.
Pew also reports that 29% of Americans specifically read political news online in 2004, up from only 18% during the last presidential election cycle. Additionally, 11% went online to donate, volunteer, or learn about political events to attend.
Candidates who continue to ignore the Internet as a viable communications medium would be wise to take note of this compelling study.
Also noteworthy is Michael Cornfield’s commentary that accompanied the report. Check it out.