Tracking OFA's Pledge Project Canvass

Organizing for America rolled out its "Pledge Project Canvass" this past weekend, and reports about 1200 groups went door-knocking across the country seeking signatures in support of President Obama's budget priorities. Considering that OFA boasted somewhere between three and four thousand house parties back in December, when the Obama campaign was gathering information from grass-roots activists about what they wanted to do next, this is a significant drop-off. The Washington Post reported that

"the organization remains skeletal, and the Pledge Project does not nearly cover the 435 congressional districts. The organization aims to develop a structure -- including at least one paid staffer in each state -- in time for larger fights over health-care, climate change and education legislation. "'This is all being driven by volunteers. It's an extremely exhilarating process, but also nerve-racking,' an Obama veteran said. 'We have a very, very scaled-down staff as of right now.'

While a few of us pointed out last November/December that the Obama campaign was missing a huge opportunity to keep its momentum going, it's also clear that community organizing has an ebb and flow, and clearly now OFA is in a (re)building period. It is also operating in uncharted territory with what, at best, is a really tough challenge (organizing support for a broad legislative agenda) and, at worst, is "an entirely unengaging project, where all the decisions are made for you in advance," in the words of Dean campaign veteran Zephyr Teachout.

"Summoning the Spirit" of 2008, OFA Brings Out the Big Gun

Organizing for America brings out the big gun: the President, who is featured in this morning's email blast to his campaign list and via YouTube video. "Passing this budget won't be easy," he says, as the video closes with a big ask. "That's where you come in. That's why I'm asking you to head outside this Saturday to knock on some doors. Talk to some neighbors and let people know how important this budget is to our future. And that's why I'm asking you to stay involved in the days ahead. By writing letters and making phone calls and summoning the spirit that first gave us this chance for change. Now is our moment to seize that chance."