Organizing for America ran a full-page ad (pdf) in today's USA Today, they report, that makes use of the photos sent in through their online photo-uploader -- an interesting bit of online/offline synergy.

Not to be outshone by either Organizing for America or the people who put together that "State of the Internet" video, the White House has repackaged its health-care-by-the-numbers week-long campaign into a catchy two minutes of statistics, cute graphics, and punchy music.

Organizing for American goes all "State of the Internet" with a new, short, graphic-intense web video illustrating the "Cost of Inaction" on the health care reform legislation that's facing make-or-break time in Congress this week.

Credit: Organizing for America, titled "Health reform rally outside of Congressman Mark Schauer's office in Jackson, Michigan"

With this perhaps, maybe, possibly being the final push for health care reform legislation for at least the near political future, there's been a renewed focus on Organizing for America. Here's a taste of today's coverage:

• ABC News reports on OFA's week-long organizing push to get health care over the finish line: "It's Day 7 in Organizing For America's Final March for Reform. The president's fundraising arm is reaching out to its 13 million members, asking them to not only call their representatives in Congress, but also call strangers with Republican representatives who may be leaning toward a no vote on health care reform to then inspire them to call their representatives to vote yes."
• NPR's Mara Liasson looks at a range of opinions on the group's record, including a quote from former AFL-CIO political director Steve Rosenthal: "[F]or most Americans, if you spent a year on the job and didn't have anything to show for it at the end of the year, you probably wouldn't be working in that job for very long."
• A local NBC affiliate in Canfield, Ohio reports on how "[s]upporters of President Barack Obama's plans to reshape the country's health care system gathered in Canfield Monday morning at Congressman Charlie Wilson's office" to thank the Democratic representative for backing the reform measure.
• And from the imitation-as-flattery file, the Washington Post's Dan Eggen reports on how the U.S. Chamber of Commerce is ramping up its own "grassroots" operation -- [m]odeled in part on Barack Obama's 2008 campaign juggernaut."

Credit: Organizing for America

Organizing for America is focusing energy on what it's calling its "Final March for Reform," a week-long health-care push that gives volunteers discrete, structured tasks for each particular day. It's like the Jenny Craig meal plan of political advocacy. OFA has gotten knocked for giving its grassroots allies unstrategic* work to do that doesn't have much of a direct impact on what's happening in Washington (though that's the work's stated aim). It's a criticism that can probably be leveled at the opening stages of the Final March program too (see below). But the program probably deserves extra points for making non-campaign advocacy manageable. Like Jenny Craig.

Day one's task is to "spread the facts":

If you haven't already, please download the fliers and posters below, and make sure everyone in your community sees the facts about reform.

The mission for day two (a.k.a. today) is to call Congress:

Everything we've worked for depends on winning this upcoming vote in the House of Representatives, and it's going to be very, very close. There's no time to spare. Call today and make it clear that Americans support reform

What's up for days three through seven? Stay tuned.

Meanwhile, the White House is keeping up its dead-simple approach to giving health care traction, a media push it's calling "By the Numbers." Each day brings a new figure, disseminate through blog, Facebook, and Twitter. Today's number? 625, as in the number of people, according to ThinkProgress, who lost their health insurance each and every day of 2009.

*Unstrategic isn't actually a word, it seems. But it works there, no?

Just after last Thursday's health care summit at Blair House, the folks at YouTube corralled three of Congress' top officials -- Speaker Nancy Pelosi, House Minority Leader John Boehner, and Senate Majority Leader Harry Reid -- and had them answer, on video, the same five questions from the public that had been bubbled up to the top of the project using Google Moderator. Why mandates? Is health insurance a right? What effect does the threat of malpractice have? Why not do away with tying health insurance to employers, as well as to geography?

A neat aspect of the exercise is that the five citizen-submitted questions gave the Democrats and Republican involved rather specific pegs on which to hang their answers, but how the member dealt with producing the video response was up to them. (YouTube says that Senate Minority Leader Mitch McConnell was invited to participate, but declined.) All three members host their video responses on their YouTube channels, and, for example, while Pelosi was seated at a table and reading from a Mac, Reid was addressing the camera from what is either a library or an otherwise book-heavy room, and Boehner was clearly in an admittedly drab House office space.

Of course, setting doesn't matter as much as responses, and we'll let you be the judge of those. Pelosi's, Reid's, and Boehner's videos are after the jump. But the YouTube post-summit experiment is encouraging in that it gives the fractured public discourse around health care some public concerns to pivot around while resisting the urge to force ornery Hill offices into a more regimented practice. Have a look...

"These dudes are old school communications people. They're playing the game the way they know how because it's been lucrative for them. And they're destroying the whole promise of the Obama Administration in the process."

It's been quite a 2010, hasn't it? From the Scott Brown upset in Massachusetts, setting Republican hearts aflutter everywhere; to the Supreme Court's Citizens United decision, upsetting small-d democrats and setting off calls for Constitutional amendments among liberals; to an anti-tax zealot dive-bombing his plane into an IRS building; war bulletins from Afghanistan and terrorists in federal court and anti-government Tea Party activists cropping up all over, one wonders if we aren't heading into our generation's version of 1968. Or perhaps I'm taking things a bit too seriously.

In advance of Thursday's bipartisan meeting, the Obama administration has posted a copy of its vision of a health care reform package on WhiteHouse.gov. Check it out here. The White House has also added links on its site to the health care proposals being offered by House and Senate Democrats and Republicans -- though for at least one of those caucuses, the link simply points to its home page.

Thursday's health care fest at Blair House will be streamed live on the White House website.

Credit: Photo of Sen. Michael Bennet by Mike Kindig

The Progressive Change Campaign Committee has emerged at the forefront of an effort to -- successfully, it seems -- reinsert the public option into the Washington debate over where the Democratic push for health care reform goes from here. Rather remarkable for an organization founded by a trio of activists a little more than a year ago.

Alongside Democracy for America and CREDO Action, the PCCC has been pushing a effort to get Democratic senators to sign onto a letter "respectfully" calling for Senate Majority Leader Harry Reid to "bring for a vote before the full Senate a public health insurance option under budget reconciliation rules." The letter has become known as the Bennet Letter, for its Senate champion, freshman Senator Michael Bennet of Colorado. Where the public option once looked DOA, as of this afternoon 18 Democratic Senators have joined the call to give it another chance at life...