Here's a cautionary tale in how not to manage your message in a networked media age, or rather, further evidence of John Gilmore's brilliant maxim, "The internet interprets censorship has damage and routes around it." Late Monday night in England, the Guardian posted a strange article reporting that it was being prevented from reporting on a question pending in Parliament. The only thing the Guardian could say was that the case involved Carter-Ruck, a prominent PR firm that specializes in working with global corporations. But that didn't stop the blogosphere, which immediately took affront at the assault on free speech. Within 24 hours the whole story was out in the open, to the chagrin of Carter-Ruck and the oil commodities firm Trafigura, which was trying to hush up an embarrassing report on toxic dumping in the port of Aibidjan by one of its ships in 2006.