The Bob McDonnell train continues to roll along. Traditionally, no good can come to a politician for delivering the response to the President's State of the Union speech. Come to think of it, that's where the phrase "sweet Bobby Jindal" finds its origins. But as the newly-minted, web-savvy Republican Governor of Virginia preps to deliver the Republican Response to Obama's State of the Union tonight, he's going in fighting.

In addition to making the inspired choice to deliver his address in front of a crowd instead of in an empty foyer, his team has snatched up the SOTUresponse.com domain. They're running Google ads keyed to "State of the Union" to get people there. On the site, they'll be live streaming and liveblogging McDonnell's speech.

They're also propagating the #SOTUresponse hashtag on Twitter.

Virginia's new governor-elect, Republican Bob McDonnell, ran an online campaign that caught the eyes of many who pay attention to this sort of thing. McDonnell went what you might call the snout-to-tail route, building up a gorgeously branded online presence which, as Colin Delany highlights here, consisted of a website full of tools and resources, a custom Ning network transformed into the McDonnell action community, and more. McDonnell also swamped the competition, Democrat Creigh Deeds, when it comes to online spending. The Richmond Times-Dispatch reports that McDonnell outspent Deeds online at a rate of 5-to-1 through October 21st (via Blue Virginia and Shaun Dakin), in a race that seemed to serve as an experiment in whether the Obama campaign's online innovations could be co-opted by Republicans and applied to a statewide race.

And one area where McDonnell had what seems like a particularly good run is worth taking a closer look at: mobile.

You heard here and there during the race that McDonnell was running a strong and creative mobile campaign. This morning, TechRepublican's Meghann Olshefski heaped praise on how McDonnell was able to use mobile messaging to really pester supporters to turn out and vote yesterday. So we caught up with Chris Taylor of Tusk Mobile, which directed McDonnell's online efforts. He highlighted for us some of what made McDonnell's mobile push tick, and gave insight into just how mobile can provide a boost to a campaign...