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Crowdfunding 101: A User's Guide to Success on Indiegogo. It's All About Connections.

BY Sarah Lai Stirland | Thursday, May 1 2014

The Campaign for Local Power used Indiegogo to finance a successful grassroots drive to switch to municipal power

In this Q&A, Indiegogo Cause Director Bre DiGiammarino shares a plethora of examples of what works and doesn't in crowdfunded cause campaigns. Hint: Don't stick your nonprofit's gala dinner video up on the platform and expect mobs to break down your door. And no, she doesn't just tell you to throw a celebrity into the mix, although sometimes, as with the legendary Silicon Valley family the Drapers, it doesn't hurt. The utility of celebrities, it turns out, depends on whether fundraisers bother to spend the time to consider how to most beneficially leverage those celebrities' connections. Read More