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Obama Veterans Partner Up To Enable Long-Tail Media Campaigns

BY Sarah Lai Stirland | Thursday, November 21 2013

This map from GMMB and Civis Analytics displays patterns of the percentages of uninsured populations in the U.S.

The Democratically-oriented GMMB advertising communications company is partnering with Civis Analytics to offer clients the same "Optimizer" tool that the Obama campaign used to more efficiently target its television advertising and messaging at voters that its analysts had determined were persuadable. Read More

Going Beyond the Boundaries of the Obama Digital Model in Virginia

BY Miranda Neubauer | Monday, November 11 2013

(McAuliffe Campaign/Facebook)

A key element in the Democratic win in Virginia this week was the ability to adapt Obama campaign capabilities to integrate historic voter file data and recent data from field organizers and partner groups with analytics capabilities to develop targeting models, representatives from NGP VAN, Blue Labs and the Virginia Democratic Party said in a press call Friday. Read More

First POST: Transitions

BY Micah L. Sifry | Thursday, November 7 2013

Which political technology firms came out on top in this week's elections; Al Gore's outspoken views on Edward Snowden; Google's director of charitable giving explains its "moon shots"; and much, much more. Read More