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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

What the Federal Web Manager Community Can Learn from Craigslist

BY Jed Sundwall | Thursday, May 7 2009

Craig Newmark committed what he termed a "crime against nature" at last week's Government Web Managers Conference when responding to a web manager who asked if he could use the free section of Craigslist to advertise his ... Read More

From #GovWebCon: Craig Newmark on the Future of Public Service

BY Jed Sundwall | Wednesday, April 29 2009

Our own Micah Sifry moderated a conversation with Craigslist founder, Craig Newmark at the Government Web Managers Conference on April 29, 2009. Craig advocates for public/private partnerships and the ways that the ... Read More

News Briefs

RSS Feed friday >

Chilean Anti-Corruption Resource: A Crowdsourced Database of Social and Political Connections

In countries where a small minority of social circles have a majority of the political and economic power, personal relationships can affect major decision-making, a serious concern of anti-corruption activists. A new web platform stores personal profiles of key players in Chilean business and politics, complete with biographies and personal and professional connections through family, education, social circles, employers and coworkers, to make tracking social relationships and conflict-of-interest easier. Called Poderopedia (from the Spanish word for power), the project sounds kind of like LinkedIn, but the creation and management of profiles is being crowdsourced out to journalists, activists and concerned citizens.

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Middle Eastern Telecom Accused of Working With Saudi Arabia to Spy on Citizens

Mobily, an arm of the state-owned Middle Eastern telecom giant Etihad Etisalat, has been accused of working with Saudi Arabia to develop software that would allow the government to bypass protections for social media users. The exposé comes from Moxie Marlinspike (neé Matthew Rosenfield), an expert in a certain type of malicious Internet attack called MITM (man-in-the-middle), whereby attackers intercept and secretly alter private messages exchanged via email and other social media platforms. GO

Saudi Religious Leader Warns Twitter Users of Consequences in the Afterlife

In late March, Saudi Arabia's top religious cleric said Twitter was for clowns and corrupters. Earlier this week, he said anyone using social media, in particular Twitter, “has lost this world and the afterlife.” His comments might be laughable, if they did not come at a time when the Saudi government is looking into monitoring or blocking social media sites and eliminating user anonymity.

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thursday >

What The Other Silicon Valley Immigration Group Is Doing This Month

A bipartisan coalition of political advocacy, business and tech groups are moving ahead to launch a social media blitz next week designed to persuade members of the Senate to vote in favor of immigration reform legislation supported in Silicon Valley. "We're going to create a virtual digital storm," said Jeremy Robbins in a Wednesday ... GO

The New Yorker Hopes "Strongbox" Is a Wiretap-Proof Sieve for Leaks

The New Yorker yesterday became the first outlet to implement DeadDrop, a new system for sources to submit information to journalists online in a more secure and anonymous way than, for example, email. GO

Female Organizer of Pakistan's First Hackathon Stresses Collaboration Over Competition

After Pakistan banned Valentine's Day this year, Sabeen Mahmud started an online protest in which people uploaded photos to mock the government ban. In the weeks following she received death threats and menacing phone calls, and early on she had to stay home from work. That did nothing, however, to keep her from further organizing. Last month, the café she started in Karachi hosted Pakistan's first ever hackathon, which tackled problems including sanitation, crime, disaster management, and education. She even invited a government representative to observe the initial conversations, tackling sensitive areas like government inefficiency and elections.

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wednesday >

White House Innovation Fellows Project Spins Off Into A Business

Clay Johnson and Adam Becker joined the Presidential Innovation Fellows program to help the White House fix the way government does business. Now they're turning that mission into a business themselves. GO

Fighting Fires With Data, New York City Launches New Safety Inspection System

Mayor Michael Bloomberg announced today that New York City has implemented city-wide a new risk based inspection system focused on fire safety that is driven by analytics from multiple city agencies. GO

Chinese Netizens Use Digital Initiative to Gain Media Attention for Unsolved Poisoning Case

Last month a medical science student at a Shanghai university died from poisoning, allegedly murdered by his roommate. The specifics of the crime echoed a case from the mid-1990s, in which a 19-year-old student was poisoned with thallium. That case has once again been thrown into the media spotlight, but after 18 years the media has changed and the spotlight means a trending hashtag on Sina Weibo or an online petition to the U.S. President.

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PDF France 2013: “Au Code, Citoyens!”

This year PDF France will take place in Paris on June 13, with the theme "Au Code, Citoyens!" ("To Code, Citizens!") The speakers' lineup includes some of the continent's leaders in the digital revolution. GO

tuesday >

Website Imitation is Flattery in New York City Council Race

A New York City Council candidate who had made his name as a technology consultant and spearheaded an open government initiative several years ago found parts of his website copied by another City Council candidate in a different borough, as Politicker first reported. GO

Mike Honda Locks Up Establishment Support, But Challenger Has Ear of the Silicon Valley Elite

Some of Silicon Valley's most influential business people will hold a fundraiser in San Francisco this Thursday for Ro Khanna, the 36-year-old lawyer who's challenging 71-year-old California Democrat Mike Honda for his 17th Congressional District seat. The names at the top of the invite: Ron Conway and Sean Parker. They're apparently forming a committee to help Khanna build his campaign. The other bold-face names who are listed as part of the 'committee in formation' include Salesforce.com's Founder and CEO Marc Benioff, Benchmark Capital General Partners' Matt Cohler and Peter Fenton, tech entrepreneur Shawn Fanning, Yahoo CEO Marissa Mayer, her big data venture investor husband Zach Bogue, and Conway's SV Angel colleague, Founder and Managing Partner David Lee. GO

Tools to Keep Independent Media Online in Hostile Environments

Websites and media outlets in developing countries or countries with corrupt or repressive regimes struggle daily to fend off hacker attacks, some from their own government — like the Malaysian news portal Sarawak Report, which techPresident reported was taken down in April by sustained denial-of-service attacks. The negative attention controversial reporting draws can scare local advertisers away as well, making it difficult for a media company to support itself. Media Frontiers offers two services to websites dealing with either of those problems.

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monday >

Ahead of September Elections, German Pirate Party Picks Its Platform

The German Pirate Party held its election year convention over the weekend and approved its party platform, following lengthy debate over the role that online decision-making should have within the party, as German news sources reported and the party outlined on its own web platforms. GO

Peruvians Petition their President to Stick Up for their Digital Rights

Peru’s civil society advocacy groups have started an online petition outlining their ‘non-negotiable’ demands for digital rights and freedom of speech. The campaign was prompted by the controversial Trans-Pacific Partnership (TPP) agreement. Lima, Peru, will soon host the 17th round of secretive TPP trade talks, which will take place from May 15 – 24.

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Gun Control Advocates Take Aim At LivingSocial for Promoting Guns and Alcohol

A coalition of advocacy groups is launching a new campaign this week against the promotion of American gun culture. The campaign focuses on the daily deals site Living Social, which hasn't stopped promoting social events Hunter S. Thompson would have loved (they promote shooting off guns and letting off steam and drinking.) GO

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