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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

What the Federal Web Manager Community Can Learn from Craigslist

BY Jed Sundwall | Thursday, May 7 2009

Craig Newmark committed what he termed a "crime against nature" at last week's Government Web Managers Conference when responding to a web manager who asked if he could use the free section of Craigslist to advertise his ... Read More

From #GovWebCon: Craig Newmark on the Future of Public Service

BY Jed Sundwall | Wednesday, April 29 2009

Our own Micah Sifry moderated a conversation with Craigslist founder, Craig Newmark at the Government Web Managers Conference on April 29, 2009. Craig advocates for public/private partnerships and the ways that the ... Read More

News Briefs

RSS Feed friday >

First POST: Spoilers

How the GOP hasn't fixed its tech talent gap; the most tech-savvy elected official in America, and the most tech-savvy state-wide candidate; and much, much more. GO

thursday >

First POST: Hot Spots

How Facebook's Mark Zuckerberg is making inroads in China; labor protests among Uber drivers spread to more cities; new data about the prevalence of online harassment; and much, much more. GO

wednesday >

First POST: Reminders

Why the RNC hasn't managed to reboot how Republican campaigns use voter data; new ways of using phone banking to get out the vote; how the UK's digital director is still ahead of the e-govt curve; and much, much more. GO

tuesday >

First POST: Patient Zero

Monica Lewinsky emerges with a mission to fight cyber-bullying; Marc Andreessen explains his political philosophy; tech donors to MayDay PAC get pushback from Congressional incumbents; and much, much more. GO

monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

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