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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

What the Federal Web Manager Community Can Learn from Craigslist

BY Jed Sundwall | Thursday, May 7 2009

Craig Newmark committed what he termed a "crime against nature" at last week's Government Web Managers Conference when responding to a web manager who asked if he could use the free section of Craigslist to advertise his ... Read More

From #GovWebCon: Craig Newmark on the Future of Public Service

BY Jed Sundwall | Wednesday, April 29 2009

Our own Micah Sifry moderated a conversation with Craigslist founder, Craig Newmark at the Government Web Managers Conference on April 29, 2009. Craig advocates for public/private partnerships and the ways that the ... Read More

News Briefs

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New Media Sites in Iran Blur Lines Between Citizen Journo, Professional Journo, & Activist

In 2010, Newsweek declared Iran the “birthplace of citizen journalism.” Iranian bloggers were hailed by Westerners as “brave” for their coverage of the aftermath of the disputed 2009 election. A 40-second video of the death of Neda Agha-Soltan during an anti-government protest won a prestigious George Polk Award, the first anonymously-produced work to be so honored. And then came the 2013 study “Whither Blogestan,” which sought to explain Iran's shrinking blogosphere. Of nearly 25,000 highly active and connected blogs in 2008 and 2009, only 20 percent were still online in September 2013.

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