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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

What the Federal Web Manager Community Can Learn from Craigslist

BY Jed Sundwall | Thursday, May 7 2009

Craig Newmark committed what he termed a "crime against nature" at last week's Government Web Managers Conference when responding to a web manager who asked if he could use the free section of Craigslist to advertise his ... Read More

From #GovWebCon: Craig Newmark on the Future of Public Service

BY Jed Sundwall | Wednesday, April 29 2009

Our own Micah Sifry moderated a conversation with Craigslist founder, Craig Newmark at the Government Web Managers Conference on April 29, 2009. Craig advocates for public/private partnerships and the ways that the ... Read More

News Briefs

RSS Feed today >

First POST: MonopSony

Debating whether the Sony hack is a national security issue; living in the Age of Outrage; how Black Twitter is changing the civil rights scene; and much, much more. GO

tuesday >

First POST: Company

The global "Snowden effect" is huge; how many consumer-facing online services fail the user privacy test; the Dems' 2016 digital to-do list; and much, much more. GO

monday >

First POST: Mood Slime

The Sony email leak reveals the MPAA's campaign against Google; how Uber is lobbying in local markets; mapping the #MillionsMarchNYC; and much, much more. GO

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