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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

What the Federal Web Manager Community Can Learn from Craigslist

BY Jed Sundwall | Thursday, May 7 2009

Craig Newmark committed what he termed a "crime against nature" at last week's Government Web Managers Conference when responding to a web manager who asked if he could use the free section of Craigslist to advertise his ... Read More

From #GovWebCon: Craig Newmark on the Future of Public Service

BY Jed Sundwall | Wednesday, April 29 2009

Our own Micah Sifry moderated a conversation with Craigslist founder, Craig Newmark at the Government Web Managers Conference on April 29, 2009. Craig advocates for public/private partnerships and the ways that the ... Read More

News Briefs

RSS Feed today >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

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