The Launch of "Year One of Organizing for America: The Permanent Field Campaign in a Digital Age"

Today we are publishing a techPresident special report on the first year of Organizing for America (OFA), drawing on new interviews with congressional staff in both parties, former Obama campaign staff, and 70 activists from the OFA grassroots. This report -- the most comprehensive review of OFA’s work to date -- is authored by The Nation’s Ari Melber, (www.arimelber.com) a longtime techPresident contributor who traveled with the Obama campaign in 2008. Barack Obama entered into office of President of the United States in January 2009 with an unprecedented base of digitally-networked supporters and volunteers. As we reach the one-year anniversary of OFA this weekend, this is an important time to have a detailed and open discussion of its work, and its future.

“Year One of Organizing for America; The Permanent Field Campaign in a Digital Age” can be viewed on Scribd, downloaded as a full PDF and read online at techPresident.com/ofayear1. To advance the discussion, we will post reaction and commentary on the report page, and we invite readers to engage on Twitter with the hashtag #OFAyr1.

We recommend you dig right into reading the primary source, but here are a few highlights...

Going Mobile: How Nonprofits are Using Mobile

We are happy to announce and would like to invite you to the second in a series of seminars we have begun with Baruch College’s Center for Non-Profit Strategy and Management, focusing on how technology is changing non-profits. The workshop will be held in NYC,Thursday, November 12th from 4pm-6pm at Baruch College. It is titled:

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  • Faces of Health Care Reform: Inside Organizing for America's Ground Game Last week, we floated the idea that what Organizing for America was doing in collecting personal health care narratives from supporters amounted to busy work for the organization's legendary base. In retrospect, that was Magoo-ish of us. It's too easy to become obsessed with the inside baseball of how health care legislation is being hammered out and miss the work being done in the 3,537,431 square miles of America that isn't DC. Yesterday afternoon, Nancy had a conversation with Organizing for America new media director Natalie Foster that suggests that, while OFA is certainly still figuring out how to be effective from the outside, the health care stories they are collecting are one tactical carry over from the campaign that still can carry some punch...

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