UPDATE: This call has been postponed. We apologize for the inconvenience; stay tuned for a rescheduled date!

Standing in line, pulling a lever, filling in bubbles -- voting in America isn't exactly on the cutting-edge of technology.

But with just a video camera, a simple question and an internet connection, one small organization is transforming Election Day itself.

How can your organization use online video to change politics?

Join the PdF Network on Thursday, March 18 as Jacob Soboroff, Executive Director, Why Tuesday, shows us how a camera and an idea can spark a national conversation.

Thursday, March 18th at the PdF Network
Reform by Video: How to Build an Organization Using Online Video
1-2 p.m. EST

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Just a few short weeks ago, Scott Brown’s Republican upset in the race to fill the late Ted Kennedy’s Massachusetts Senate seat had many wondering if the age of liberal internet dominance is over.

Is the GOP gaining an online advantage? Certainly, “the Internet seems to have equipped Brown to catch, collect, and amplify the enthusiasm that grew around his campaign -- both pro-Brown energy, and anti-Coakley, anti-Obama, anti-health care reform (and anti-Republican establishment) sentiment.”

And if the rapid rise of the Tea Party movement is any indication, “increased visibility leads to increased viability.”

Join the PdF Network on Thursday, March 4 as Rob Willington, Scott Brown Web Strategist and Executive Director, RebuildTheParty.com shares how the internet is changing conservative campaigning.

Thursday, March 4th at the PdF Network
The GOP in 2010: Going Online to Win the Massachusetts Senate Race
1-2 p.m. EST

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An earlier version of this post misstated the date of this call; it is happening this Thursday, Feb. 18th. We apologize for the error!

In 2004 and 2006, the Republican party led the political field in microtargeting, with big results.

In 2008, the opposition caught up. The Obama campaign, wrote Marc Ambinder, was "buttressed by a year-long, psychographic voter targeting and contact operation, the likes of which Democrats had never before participated in."

How can your campaign best use data to figure out how to reach and activate individual supporters -- without having to start from scratch every election cycle?

Join the PdF Network on Thursday, February 18 as Jeff Crigler, CTO and Bob Blaemire, Director of Business Development, Catalist, the architects of the Obama targeting effort, clue us in to latest advances in voter targeting.

Thursday, Feb 18th at the PdF Network
Data is Power: How to Target Supporters & Win Votes in 2010
1-2 p.m. EST

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6.3 million: that's how many people viewed Obama's 2008 race speech on YouTube. 8.7 million clicked to see him dance his way onto the Ellen show.

By the time the Democratic and Republican national conventions of 2008 rolled around, Obama's team had uploaded about 1,110 videos on the candidate's YouTube channel -- more than four times what the McCain campaign had uploaded.

Is there a secret to moving a video messages online? What's the right mix of content, quality and, yes, quantity?

Join the PdF Network on Thursday, February 4 as Kate Albright-Hanna, formerly Director of Video for New Media, Obama for America, and now at VBS.TV, shares tips on building the right mix of compelling video content online.

Thursday, Feb 4th at the PdF Network
Digital Conversations: Using Online Video to Grow Your Campaign
1-2 p.m. EST

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On a Saturday in October 2009, "a synchronized burst of more than 4,300 demonstrations, from the Himalayas to the Great Barrier Reef," called the attention of world leaders to a single number: 350.

Their message was simple: 350 (as in parts per million of atmospheric carbon dioxide) = survival.

Of course, organizing the event was a little more complicated. And while 350 is about what happens to the planet offline, it couldn't have happened without the internet.

Join the PdF Network on Thursday, January 21 as Michael Silberman, Partner, EchoDitto, shows how a deft mixture of organizing, online and traditional media, and good old-fashioned storytelling can turn a day of action into a global movement.

Thursday, Jan 21st at the PdF Network
One Planet, Online: How to Orchestrate a Global Day of Action
1-2 p.m. EST

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There was a time (2007, to be exact) when "eyes rolled when Scott Goodstein rolled out the [Obama] campaign's text-messaging program."

Eyes weren't rolling when the campaign gathered more than a million contacts by announcing its vice presidential pick by text-message.

Today, we consider mobile politicking a critical element of any campaigner's digital toolkit.

You don't have to reach the size or scope of the Obama campaign to launch an effective mobile effort -- but you do need to know how to leverage existing and upcoming tools, including text messaging, downloads, interactive voice response communication, mobile websites, iPhone apps, and more, for your cause.

Join the PdF Network on Thursday, December 17 to hear from Scott Goodstein, CEO, Revolution Messaging (and former External Online Director for Obama for America) about what lessons the Obama campaign has to offer for the future of mobile politicking.

Please note that this call will not be archived as a podcast, so make sure to join us on Thursday!

Thursday, Dec 17th at the PdF Network
Learning from the Obama Campaign About the Future of Mobile Politicking
1-2 p.m. EST

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Can a single email raise a million dollars? Can it save a life?

With a simple email request -- buy a $10 bed net, save a life -- the Nothing But Nets campaign has galvanized popular, business, entertainment and media support for the fight to prevent malaria infections worldwide.

The campaign has come a long way since Rick Reilly wrote his 2006 Sports Illustrated column about malaria. To date, it has raised more than $25 million, delivered over 2.5 million bed nets -- and shows no signs of slowing down.

Join the PdF Network on Thursday, December 3 to hear from Shannon Raybold, Special Projects Director, UN Foundation, about how to turn a simple request for help into a successful online strategy.

Thursday, Dec 3rd at the PdF Network
A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study
1-2 p.m. EST

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Dec 17 | Learning from the Obama Campaign About the Future of Mobile Politicking | Scott Goodstein, CEO, Revolution Messaging

"If the [Republican] party does not figure out a way to appeal to Latino voters, it will become increasingly difficult, and maybe impossible, to ever again win a national election," said Chief McCain campaign strategist Steve Schmidt in the days following the 2008 election.

Democrats agree -- some even call the White House's mission to reach out to Latinos a "near obsession."

And with good reason: Latinos in the U.S. are growing in number and voice. Between the 2004 and 2008 elections, Latino eligible voters more than quadrupled in number compared to the general population, according to the Pew Hispanic Center.

You can certainly find many of these voters watching Univision, but that's not the only place to earn their support. Latinos are using mobile technology, social networks and online content in their own way -- and it's up to you to reach them.

Thursday, Nov 5th at the PdF Network
How to Harness Changes in Latino Participation Online
1-2 p.m. EST

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Join the PdF Network on Thursday, November 5 to hear from Kety Esquivel, New Media Manager for NCLR (National Council of La Raza), about how to harness changes in Latino participation online to boost support and engagement for your own cause.

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"Getting your work published used to require jumping many hurdles; now it [requires] next to nothing," writes Scott Rosenberg, cofounder of Salon, about how blogging broke down the barriers of traditional journalism.

Today, blogs compete with traditional media to be the place where journalism's "most knowledgeable practitioners and most creative students are doing their hardest thinking."

And while blogging may be considered old hat in Silicon Valley, Rosenberg told Wired, its golden age is far from over.

Thursday, Aug 6th at the PdF Network
Journalists and Bloggers: Navigating the Changing Media Landscape
1-2 p.m. EST

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This Thursday, Scott Rosenberg, co-founder Salon.com & author of Say Everything: How Blogging Began, What It's Becoming, and Why It Matters talks about the origins of blogging and how technology is shaping the future of political reporting and commentary.

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In the 2008 election, women turned out in droves to raise money and to cast their votes.

Still, they were unpredictable till the end, making up 60 percent of all undecided registered voters just two weeks before the election.

How do you harness a constituency that is engaged and looking for real answers -- not to mention one that’s too big to ignore?

You can start with one group: mothers. In 2006, the U.S. Census estimated that mothers make up 55% of women ages 15-44, and 80% of women 40-44.

Thursday, July 23rd at the PdF Network
Forging Alliances Online: How MomsRising Built a Versatile Activist Force
1-2 p.m. EST

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Since it was founded in May 2006, MomsRising members have taken over a million online and on-the-ground actions on issues ranging from paid sick leave, to healthcare and fair pay. MomsRising works with over 90 aligned organizations, leveraging its grassroots base to achieve their shared policy goals.

Earlier this year, the customizable “Momsrising.org Mother of the Year” video went viral. It gained more than 10 million views to date -- and more than tripled the organization’s membership in just a few days.

This Thursday, Rosalyn Lemieux of Fission Strategy and Katie Bethell of MomsRising will show us how they’re using technology to band moms together nationwide.

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Upcoming PdF Network calls:

Aug 6 | Journalists and Bloggers: Navigating the Changing Media Landscape | Scott Rosenberg, co-founder Salon.com & author of "Say Everything: How Blogging Began, What It's Becoming, and Why It Matters"

Sept 10 | How to Harness Changes in African American Participation Online | Cheryl Contee, Fission Strategy & JackandJillPolitics.com

Sept 24 | Measuring Online Advocacy & Fundraising: Learnings from the 2009 eNonprofit Benchmarks Study | Marc Ruben & Karen Matheson, M+R Strategic Services

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Oct 8 | Thirty Staffers and No Office: How to Make the Virtual Organization Work, the MoveOn Model | Ilyse Hogue, MoveOn.org

Oct 22 | Mobile Volunteers: How to Harness Microvolunteering for Your Cause | Jacob Colker, The Extraordinaries

Dec 3 | A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study | Shannon Raybold, UN Foundation

RSVP here!

Missed a call? Listen to a podcast of any one of our previous calls and learn about how to Google for votes, fundraising and organizing through Twitter, evaluating returns on investment in social media, how to pitch (and not pitch) a political blogger, building a social network, longtail nanotargeting, and more.