Last week Slate’s Mike Reed produced a video on Mitt Romney’s create-your-own-ad Jumpcut site that jabbed at Romney and a story he told his son, Tagg. It tells the tale of a young Tagg Romney, who, thinking he might like to be a Democrat, learned from his dad that Democrats want gay marriage. “No way!,” Tagg said. In this retelling, Reed has Romney respond, “Way!”

The video is both a playful rebuke to Romney’s policies and a way to game Romney’s contest.

It worked: Reed reports that, with over 19,000 views, the ad is the most watched video on the site.

Reed’s colleagues at Slate have also produced a video for the contest, called "Five Brothers," this one taking on Romney’s assertion that by volunteering for his campaign, his sons are serving their country.

I think these are both great, especially "Five Brothers." Take the hallowed imagery made famous by films like Band of Brothers and Saving Private Ryan, apply thick layers of irony, and you get some great voter-generated video.