Two contradictory thoughts ...
1. You must be on the Barack Obama e-list just to learn what aggressive online fundraising is all about.
2. I'm sick of getting online fundraising appeals from Barack Obama!
I just read the last 50 emails I've received from the Obama campaign ... emails from Michelle Obama, John Kerry, Teddy Kennedy, various campaign staffers, even Barack!
These 50 emails stretch back to November 15. I have nearly 150 in all ... I signed-up in February 2007, then made one small contribution in March 2007 to really get the fundraising juggernaut rolling.
Of my last 50 emails, TWO deal with issues. One forwarded a video link to Obama's speech to Martin Luther King's church this past January. The other was a video link to Obama's response to Bush's state of the union.
Of the remaining 48 emails, about two-thirds are specifically fundraising appeals, and the other third are organizational (make calls, attend events), though many of these contain a secondary fundraising message as well.
So let's not get too romantic about the role of the Internet in the Obama campaign. It's all about motivating donors and volunteers. Nothing wrong with that, of course.
But if you were expecting to be communicated with on the issues, forget it. Yes, you can find plenty of issue material online if you seek it out ... including from better sources than the candidates' own sites. Just don't expect the candidates or their campaigns to initiate an issue-based dialogue with you. They're much too busy for that.
One can't even take comfort that the fundraising appeals are grounded in issues. They're not. They are all driven by "urgent" goals to meet by this primary or that caucus, or to impress the media, or to trump what the other candidate is doing.
I don't mean to be picking on just Obama here. I'm sure that analysis of emails from Hillary Clinton or John McCain would show the same pattern.
However, he is the guy who supposed to be giving us a vision, no?
Right now, the only vision I'm getting from his online communications is of dollar signs.
Tom
your analysis is off.
first off, if your a contributor, you are one of the converted. You're in it for the politics and have bought in on the policy.
The fundraising appeals are different for those who have given (even broken down by ammounts an frequency of donation), and those who have never given, but signed up on his Web site to receive information.
How do I know? I've used 3 different email accounts to to track non-donor, in frequent donor, and frequent donor emails.
And one more thing, who the hell is going to read the magna carta in an email? though some wonky types may love to dissect every provision of the patriot act, real people don't have the time nor the inclination to drill down that far. And those who are so inclined, know where to find that information.
You should do a study on the click through rates of emails with varying ammounts of length and policy bulk.