- Daily Digest: Party Hopefuls Vying for Tech Cred
- Inside the Bailout: The Public Servants Our Hopes Are Riding On
- Candidates For RNC Chair Duke It Out (Sort of) Online
- Daily Digest: For Open Government, It's Put Up (Online) Time
- 2012: The Race Starts Now
- Laying Groundwork for Post-Inaugural Citizen Service
- Daily Digest: </2008>
- Transition video views
- War and social media: Israel's public diplomacy on Gaza [updated]
- Politics is Viral -- AND Local
By Joshua Levy, 01/18/2008 - 3:31pm
Yesterday I posted data from Yahoo! Buzz that showed Mitt Romney topping searches among Republican voters in Nevada and much closer numbers among Romney, John McCain, and Mike Huckabee in South Carolina. Now some data about Democratic voters in Nevada and South Carolina suggests a dead heat between Clinton and Obama.
As the chart below shows, Hillary Clinton and Barack Obama have been locked in a tight battle for attention from online voters in Nevada. They both began climbing in web searches this week, probably because of increased focus on the caucus, and are now almost tied. John Edwards is far behind the frontrunners, and poor Dennis Kucinich is flatlining around zero.

In South Carolina things are much the same, though there are fewer voters searching for the candidates. That should change as we approach the Jan. 26 primary.

As I've been careful to mention before, neither we nor Yahoo! are claiming that these numbers are accurate predictions; they're simply an indicator of interest in the candidates in early states. That said, the data has correlated pretty closely to the outcome of the Iowa caucus and the primaries in New Hampshire and Michigan.
What we're most likely looking at here is the searching habits of undecided voters. The Nevada caucus is tomorrow, and if the above chart is any indication it's a toss-up between Clinton and Obama.
more from Joshua Levy's blog | login or register to post comments
Recent blog posts
Most Emailed
- Laying Groundwork for Post-Inaugural Citizen Service
- War and social media: Israel's public diplomacy on Gaza [updated]
- Politics is Viral -- AND Local
- David Plouffe: The Obama Campaign Used Grassroots Data and Computer Modeling to Allocate Resources in Real Time
- Social Media and the Federal Government: Perceived and Real Barriers and Potential Solutions

print
email
delicious
digg
technorati
Recent comments
4 hours 5 min ago
6 hours 32 min ago
21 hours 15 min ago
2 days 17 hours ago
4 days 1 hour ago
5 days 23 hours ago
6 days 16 hours ago
6 days 17 hours ago
6 days 17 hours ago
6 days 21 hours ago