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By Joshua Levy, 11/07/2007 - 4:43pm
The SEIU wasn’t the only big union to put off endorsing a presidential candidate this year. Earlier this year, the Communications Workers of America (CWA) announced it too was passing on the question of candidate endorsements. Instead, they asked their members to vote for their preferred candidate in an online poll.
Members who already voted received an email yesterday asking them to spread the word to fellow members and ask them to participate in the poll, which is a reasonable way of continuing the outreach so that members can choose the candidate they wish to endorse.
But there’s one problem: the email is promoting a video from John Edwards.

The relevant text:
Just take a look at this video of John Edwards speaking about the issues that matter to you and me — issues like health care, trade, and the right to organize. Edwards has made these issues a priority because CWA members have spoken out about them.
Watch the video, and then tell other CWA members you know to get involved by voting in our e-Poll:
In the video, Edwards is given the chance to heap praise on CWA and its leaders, and to expound on his pro-labor policies.
Members that haven't yet voted received a generic email with a link to a video from CWA President Larry Cohen.
But members that did vote all apparently received the Edwards email; it doesn't seem to have mattered who they voted for in the poll. With Edwards getting such a blatant nod from the CWA leadership, how can this email function as anything other than a wink-wink to its members, asking them to tell their friends to vote after watching John Edwards speak (the email form is on the same page as the video)?
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Testing not "nodding"
This interpretation of the messaging we did earlier this week as part of our efforts to turn out the vote for our e-Poll is not correct. Our Executive Board is genuinely interested in finding out what our members are thinking, not in manipulating the results to favor one candidate over another.
The message we sent out yesterday with the John Edwards video was part of a larger test of video vs. non-video messages. As you note, we also sent out a message with a video of Larry Cohen. There were two other e-poll test panels yesterday with non-video messages which focused on Health Care and the Employee Free Choice Act. We have messages with video from other candidates in the queue.
The Edwards message went to a test panel of people who had already voted. The sample message that we suggest that people send along to their non-voting friends does not direct them back to the Edwards video - it directs them to the home page of the site. If we were interested in somehow favoring one candidate over another, it would have made much more sense to send the Edwards video to non-voters.
All candidates, Democrats and Republicans alike, were invited to submit questionnaire responses and videos for the website and all of those responses and videos are available at cwavotes.org.
Beth Allen
Electronic Communications Coordinator
Communications Workers of America