You are not logged in. LOG IN NOW >

How to Raise $5 Million Online For Campaign Finance Reform: Why MayDay PAC Succeeded

BY Ben Wikler | Monday, July 14 2014

Lawrence Lessig as the president from the movie "Independence Day" (photoshop by Represent.us)

When Lawrence Lessig's MayDay SuperPAC reached its $5 million crowd-funding goal on July 4, on top of an earlier first-push target of $1 million, observers were sent reeling. The target had seemed not just ambitious, but naive: there just couldn't possibly be enough people out there who cared enough. And even if there were, there was no way to reach them—Lessig and his team gave themselves less than two months for the entire campaign. Not only that, but if they fell short, the money would all be refunded. It was a fool's errand. And then, literally as fireworks exploded up and down the East Coast on Independence Day, they hit their goal. How did they do it? Read More