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The Marketing of the President 2008

BY Patrick Ruffini | Wednesday, February 13 2008

Watching Obamamania unfold over the last few days, I have gradually come to the realization that we are living through the first Presidential campaign that is being marketed like a high-end consumer brand. Here's how. ... Read More

Obama's $28M Online

BY Patrick Ruffini | Monday, February 4 2008

The news last week that Obama raised $32 million in January -- $28 million of it online -- is historic. Why? Because we're getting our first glimpse at the death of offline fundraising. Just 12% of Obama's money came in ... Read More

The Money Myth

BY Patrick Ruffini | Thursday, January 31 2008

If he wins, John McCain will have spent roughly $40 million to secure the nomination against two vastly better funded opponents. That is a far cry from the conventional wisdom that it would take $100 million to compete. ... Read More

The Year of Twitter

BY Patrick Ruffini | Tuesday, January 29 2008

Over the last week or two, I've been noodling on the idea that 2008 could be the year of Twitter in the way that 2007 was the Year of Facebook and 2006 was the Year of YouTube. Read More

Screenshots from the Final Sprint

BY Patrick Ruffini | Wednesday, January 9 2008

Over the last few days, I've been compiling screenshots of the candidate homepages and interesting things the candidates are doing on their sites to memorialize what these sites were like in the campaign's final sprint. ... Read More

Iowa Twitter Success

BY Patrick Ruffini | Friday, January 4 2008

When I first floated the idea of collecting Iowa Caucus results through the microblogging social network Twitter, I wasn't sure what to expect. Iowa is a small state, and not particularly known for tech-savviness. Would ... Read More

E-mail's Moment of Truth

BY Patrick Ruffini | Tuesday, January 1 2008

We are now in the final hours before Iowa. In a sense, we are starting to wind down this campaign, at least where the Internet is concerned. Online activity should be reaching a crescendo -- and yet, at this critical ... Read More

Twittering Iowa

BY Patrick Ruffini | Wednesday, December 19 2007

Can the Internet do a better job at covering election night than the media? We are about to find out. I would like to launch an experiment with Twitter on Iowa Caucus night. If you're caucusing in Iowa on January 3rd, ... Read More

What Ron Paul's $4.3M Means

BY Patrick Ruffini | Tuesday, November 6 2007

November 5th wasn't a genius idea thought up by Ron Paul's inner circle. It came from the grassroots. Why don't campaigns initiate more of this stuff? Because the odds are that supporters are the ones who will be coming ... Read More

Radiohead Republicans

BY Patrick Ruffini | Friday, October 26 2007

There just aren't that many of them. But there are plenty more interested in the Bible, Country music, Sportscenter, watching 24, and playing Halo 3 on their Xbox. Meanwhile, liberals watch the Daily Show, love Radiohead ... Read More