Can participatory culture shape public opinion?

The 2008 presidential campaign in the United States was full of examples of parody used to spread a message of change and mobilize voters. But average citizens are also now more aware of the possibility to modify and circulate images and related messages also when it comes to protest against politicians.

Italian media consultant Antonella Napolitano summarizes her experience with 10domande, a project similar to our own 10Questions, an online-only debate in which voters uploaded video questions to the presidential candidates, and the public voted on their favorites (if you need a reminder of what 10Questions was all about, check out our summary of the project).