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The Political Ad Practice Insiders Want to Keep Secret

BY Kate Kaye | Thursday, June 25 2009

Political advertisers use all sorts of data to reach specific groups of voters through Web ads. But voter file data isn't what typically comes to mind. Most political campaign insiders would like to keep it that way. Read More

New Head of Digital for DNC Navigates Uncharted Territory

BY Kate Kaye | Friday, May 8 2009

(Originally posted on ClickZ) The Democratic National Committee is looking to build out its digital staff and bolster its social media, video and e-mail capabilities. Recently-hired New Media Director Natalie Foster is ... Read More

New York Congressional Campaign Used Rare Google Ad Tactic

BY Kate Kaye | Wednesday, April 1 2009

(Reposted from Click Z) Yesterday's closely-watched special congressional election in New York's 20th District prompted the use of a rarely-employed online ad tactic some liken to carpet bombing. Call it the "Google ... Read More

Google Grabbed Most of Obama's $16 Million in 2008

BY Kate Kaye | Thursday, January 8 2009

(Crossposted from ClickZ.) Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a fraction of that: around $3.6 million. Google was far and away the winner, ... Read More

McCain and Obama Used Web to Persuade in Final Weeks

BY Kate Kaye | Wednesday, December 3 2008

(Reposted from ClickZ) Barack Obama and John McCain duked it out till the very end online, with ads that went after specific audiences in important swing states. Sites across the Web were drowned in hundreds of millions ... Read More

Obama's Online Ad Spend Approached $8 Million

BY Kate Kaye | Friday, November 7 2008

(Crossposted from ClickZ) If a recent online political ad revenue prediction is correct, President-elect Barack Obama's campaign could account for at least half of all 2008 online political ad spending. The winning ... Read More

New DNC Ads for Obama Turn Up in Red Light District Online

BY Kate Kaye | Tuesday, August 26 2008

Barack Obama, The Democratic National Committee and "Car Wash Babes"? They may not seem a likely grouping, but yesterday, ads paid for by the Democratic National Committee and the Illinois Senator's presidential campaign ... Read More

Clinton Spent Far Less Online Than Obama

BY Kate Kaye | Tuesday, June 17 2008

As pundits and consultants play Monday morning quarterback to analyze what went wrong with Hillary Clinton's campaign, her online ad spending numbers may shed some light. Through the entire 2007/2008 campaign, Hillary ... Read More

Clinton Needed More Search: Q&A with Google's Greenberger

BY Kate Kaye | Tuesday, June 10 2008

Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season. While he acknowledges the New York Senator's ... Read More

Obama Spent Most of $3 Million This Year on Google

BY Kate Kaye | Friday, May 30 2008

Barack Obama's campaign spent nearly $3 million on online advertising related purchases between January and April. The biggest recipient of the Democratic Presidential hopeful's online ad dollars was Google. Read More