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The Political Ad Practice Insiders Want to Keep Secret

BY Kate Kaye | Thursday, June 25 2009

Political advertisers use all sorts of data to reach specific groups of voters through Web ads. But voter file data isn't what typically comes to mind. Most political campaign insiders would like to keep it that way. Read More

New Head of Digital for DNC Navigates Uncharted Territory

BY Kate Kaye | Friday, May 8 2009

(Originally posted on ClickZ) The Democratic National Committee is looking to build out its digital staff and bolster its social media, video and e-mail capabilities. Recently-hired New Media Director Natalie Foster is ... Read More

New York Congressional Campaign Used Rare Google Ad Tactic

BY Kate Kaye | Wednesday, April 1 2009

(Reposted from Click Z) Yesterday's closely-watched special congressional election in New York's 20th District prompted the use of a rarely-employed online ad tactic some liken to carpet bombing. Call it the "Google ... Read More

Google Grabbed Most of Obama's $16 Million in 2008

BY Kate Kaye | Thursday, January 8 2009

(Crossposted from ClickZ.) Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a fraction of that: around $3.6 million. Google was far and away the winner, ... Read More

McCain and Obama Used Web to Persuade in Final Weeks

BY Kate Kaye | Wednesday, December 3 2008

(Reposted from ClickZ) Barack Obama and John McCain duked it out till the very end online, with ads that went after specific audiences in important swing states. Sites across the Web were drowned in hundreds of millions ... Read More

Obama's Online Ad Spend Approached $8 Million

BY Kate Kaye | Friday, November 7 2008

(Crossposted from ClickZ) If a recent online political ad revenue prediction is correct, President-elect Barack Obama's campaign could account for at least half of all 2008 online political ad spending. The winning ... Read More

New DNC Ads for Obama Turn Up in Red Light District Online

BY Kate Kaye | Tuesday, August 26 2008

Barack Obama, The Democratic National Committee and "Car Wash Babes"? They may not seem a likely grouping, but yesterday, ads paid for by the Democratic National Committee and the Illinois Senator's presidential campaign ... Read More

Clinton Spent Far Less Online Than Obama

BY Kate Kaye | Tuesday, June 17 2008

As pundits and consultants play Monday morning quarterback to analyze what went wrong with Hillary Clinton's campaign, her online ad spending numbers may shed some light. Through the entire 2007/2008 campaign, Hillary ... Read More

Clinton Needed More Search: Q&A with Google's Greenberger

BY Kate Kaye | Tuesday, June 10 2008

Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season. While he acknowledges the New York Senator's ... Read More

Obama Spent Most of $3 Million This Year on Google

BY Kate Kaye | Friday, May 30 2008

Barack Obama's campaign spent nearly $3 million on online advertising related purchases between January and April. The biggest recipient of the Democratic Presidential hopeful's online ad dollars was Google. Read More

News Briefs

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New Rice University Paper Chronicles Impact of the Internet On U.S. Foreign Policy

We all know that the Internet has transformed the way that the United States conducts diplomacy, and the way that it views national security, but where should we look to find evidence of this? This is the wide-ranging subject matter of a new paper published on Tuesday by Rice University's Baker Institute for Public Policy. The paper provides a round-up of some of the major turns of events between 2005 and 2011 in the realms of Internet governance, the development of online public diplomacy at the State Department, the evolution of the Internet-fueled Arab Spring, and the establishment of the shadowy U.S. Cyber Command in Fort Meade, Maryland, among other things. GO

Messin' with Lamar Smith, Revisited

Remember that grassroots fundraising campaign to put a "Don't Mess with the Internet" billboard in the home district of Rep. Lamar Smith, Republican of Texas and sponsor of the controversial Stop Online Piracy Act? All of the money required came in, and Fight for the Future, the advocacy group opposing more stringent copyright protections online, writes that the billboard went up. GO

Republican National Convention Organizers Sever Ties With Becki Donatelli's Campaign Solutions

After eight years producing online content for the Republican National Convention, GOP web consultant Becki Donatelli's Campaign Solutions is off of the project. "Campaign Solutions was retained to help develop our convention website and digital strategy, but they are no longer involved in convention planning," James Davis, the convention's communications director, told techPresident Tuesday. It's unclear what precipitated the of the relationship between the convention organizers and Campaign Solutions, which has been producing the online component of the event since 2004. But Donatelli's name surfaced in a controversial anti-Obama ad pitch sent to a Super PAC backed by TD Ameritrade founder Joe Ricketts, which appeared in its entirety in the Times last week. Ricketts has since disavowed the proposal and Donatelli has denied any involvement. GO

PD+ This Thurs 1pm: Thriving Online With Howard Rheingold

I'm really looking forward to talking with author Howard Rheingold this Thursday on the next PD+ teleconference. His new book, Net Smart, is a concise and thoughtful guide to understanding and making the most of the hyper-networked, always-on, firehose of information and distraction that is the contemporary experience of anyone who uses ... GO

City of Joplin, Mo. Launches New Online Center Ahead of Tornado's Anniversary

The city of Joplin, Missouri launched its new web site over the week-end ahead of the May 22 anniversary of the massive tornado that devastated the city and killed 161 people. The new site enables Joplin citizens to sign up for emergency alerts via text message, e-mail and RSS. In addition to those alerts, individuals can also sign up for ... GO

In Virginia, City Council Debates to Include Questions Posed Online

The Alexandria Democratic Party in Alexandria, Virginia has partnered with online civic engagement platform ACTion Alexandria to include questions solicited in an online forum in the final Democratic primary debate for a City Council election there on June 4, ahead of the June 12 election, according to a statement released by the group. ACTion Alexandria hopes to work with both parties during the general election.

Participants in the project can add questions to the forum, or vote on questions that have already been posed, although each user is only given three votes to distribute. Users are also encouraged to use their real names. Questions submitted so far hit on topics ranging from broadband access to a ban on food trucks in the city.

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Motion Picture Association Names Marc Miller As Its New Online Copyright Cop

The Motion Picture Association of America on Monday named Marc Miller its vice president of online content protection. Miller comes to the MPAA from Nintendo of America, where he was the company's anti-piracy counsel for the Americas and the Asia-Pacific region. GO

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Google to Charlie Rangel: You Are Dead to Me.

Rep. Charlie Rangel (D-NY) might be facing particularly challenging reelection odds this year, at least acording to Google: based on its new Knowledge Graph interface, the search engine says that the very-much-alive Congressman died on November 20, 2004, as Colin Campbell first reported for Politicker via Azi Paybarah and Anthony Adragna. GO

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