The Political Ad Practice Insiders Want to Keep Secret
BY Kate Kaye | Thursday, June 25 2009
Political advertisers use all sorts of data to reach specific groups of voters through Web ads. But voter file data isn't what typically comes to mind. Most political campaign insiders would like to keep it that way. Read More
New Head of Digital for DNC Navigates Uncharted Territory
BY Kate Kaye | Friday, May 8 2009
(Originally posted on ClickZ) The Democratic National Committee is looking to build out its digital staff and bolster its social media, video and e-mail capabilities. Recently-hired New Media Director Natalie Foster is ... Read More
New York Congressional Campaign Used Rare Google Ad Tactic
BY Kate Kaye | Wednesday, April 1 2009
(Reposted from Click Z) Yesterday's closely-watched special congressional election in New York's 20th District prompted the use of a rarely-employed online ad tactic some liken to carpet bombing. Call it the "Google ... Read More
Google Grabbed Most of Obama's $16 Million in 2008
BY Kate Kaye | Thursday, January 8 2009
(Crossposted from ClickZ.) Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a fraction of that: around $3.6 million. Google was far and away the winner, ... Read More
McCain and Obama Used Web to Persuade in Final Weeks
BY Kate Kaye | Wednesday, December 3 2008
(Reposted from ClickZ) Barack Obama and John McCain duked it out till the very end online, with ads that went after specific audiences in important swing states. Sites across the Web were drowned in hundreds of millions ... Read More
Obama's Online Ad Spend Approached $8 Million
BY Kate Kaye | Friday, November 7 2008
(Crossposted from ClickZ) If a recent online political ad revenue prediction is correct, President-elect Barack Obama's campaign could account for at least half of all 2008 online political ad spending. The winning ... Read More
New DNC Ads for Obama Turn Up in Red Light District Online
BY Kate Kaye | Tuesday, August 26 2008
Barack Obama, The Democratic National Committee and "Car Wash Babes"? They may not seem a likely grouping, but yesterday, ads paid for by the Democratic National Committee and the Illinois Senator's presidential campaign ... Read More
Clinton Spent Far Less Online Than Obama
BY Kate Kaye | Tuesday, June 17 2008
As pundits and consultants play Monday morning quarterback to analyze what went wrong with Hillary Clinton's campaign, her online ad spending numbers may shed some light. Through the entire 2007/2008 campaign, Hillary ... Read More
Clinton Needed More Search: Q&A with Google's Greenberger
BY Kate Kaye | Tuesday, June 10 2008
Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season. While he acknowledges the New York Senator's ... Read More
Obama Spent Most of $3 Million This Year on Google
BY Kate Kaye | Friday, May 30 2008
Barack Obama's campaign spent nearly $3 million on online advertising related purchases between January and April. The biggest recipient of the Democratic Presidential hopeful's online ad dollars was Google. Read More