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Now That's Viral Campaigning Mr. Edwards

BY Lynne d Johnson | Monday, July 23 2007

A few months back, I chided John Edwards's team for not effectively using its mobile text campaign. Then I softened my stance a little bit as they started using Twitter more effectively than their own text program, and ... Read More

Barack Obama's Latest Tweet

BY Lynne d Johnson | Wednesday, May 9 2007

For a while now, John Edwards held the lead of using Twitter to connect with voters. But Obama has finally gotten into the hang of it. And instead of simply answering the question, "What are you doing?" he's taking it ... Read More

The Candidates and Web Analytics

BY Lynne d Johnson | Thursday, April 12 2007

After reading a Wall Street Journal article entitled, "In '08 Race, Web Tactics Are Even More Integral, on March 19, Robbin Steif CEO of lunametrics wrote on the company's blog about the web analytics packages that the ... Read More

Twitter Update: Edwards Leads -- Obama and Clinton Follow

BY Lynne d Johnson | Wednesday, March 21 2007

Twitter became very popular the past couple of weeks, as all of the A-List bloggers, and folks attending SXSW in Austin started signing up and inviting all of their friends. Because of this, Twitter has proven itself as ... Read More

John Edwards is Twittering

BY Lynne d Johnson | Wednesday, March 7 2007

Just a day after I posted about John Edwards texting campaign, a friend told me that Edwards was now using Twitter, a social networking tool that enables users to let friends and strangers know what they're doing. Read More

Where Are My Text Messages Mr. Edwards?

BY Lynne d Johnson | Tuesday, March 6 2007

Though the focus of techPresident is on how the candidates use the Web, as well as how voter-generated content affects the process, I've become very interested in what methods are being employed in the mobile space. One ... Read More

Obama for President in Second Life

BY Lynne d Johnson | Wednesday, February 21 2007

Ever since I first heard the announcement that John Edwards set up a campaign in Second Life, I've been very interested in finding out what the other candidates were doing there. I started with a search for Barack Obama ... Read More