YouTube: Now for Republicans!
BY Michael Bassik | Friday, July 27 2007
When you think about YouTube, you probably think young and liberal. Well, if you did, you’d be, um, wrong.
As the Republican presidential candidates mull decisions to pull out of the YouTube/CNN debate, we here at techPresident took a quick look at the demographic breakdown of the YouTube audience and found some very interesting data.
According to comScore, YouTube actually attracts more Republicans than Democrats. Specifically, there are 3.3 million self-identified Republicans on the user-generated video site versus 3.1 million Democrats. (An addition 5 million consider themselves independent.)
Digging a bit deeper, it seems like Democrats have a bit more free time on their hands. Whereas Republicans spend an average of 13 minutes on the site each time they visit, Democrats rack up an average of 20 minutes.
No matter which way you splice it, YouTube is clearly an important medium among Republican and Democratic voters and the perception that YouTube is a liberal haven simply isn’t true.
Coupled with new data showing that more than half of all Facebook users are not currently enrolled in college, I hereby officially declare the death of conventional wisdom.