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'Who to Hire,' the PdF Guide to Political Tech, Now Available

BY Nick Judd | Tuesday, April 6 2010

We're happy to announce that our new guide to political technology companies, "Who to Hire: the PdF Political Technology Guide," has just launched.

The online version of the guide is a compendium of profiles of companies that sell turnkey software solutions to political campaigns and advocacy organizations, and descriptions of the software itself. There are about 40 profiles in the guide now, and more coming before the end of the week. We will be adding profiles to the guide as we hear about new companies — or ones we may have missed — and will be updating the guide whenever we need to in order to keep it current.

The guide also includes the results of a survey we conducted of our network of online politics professionals: People who attend the PdF conferences, read our techPresident daily digest, or are members of our PdF Network, for example. We asked this group to rate the companies and the software they've had experience with, and include the results of this research in the guide. (Note: While this is a highly knowledgeable and diverse group, these ratings are inherently subjective and should not be taken as conclusive or predictive of future service.)

We built this guide to be a time-saving tool and a resource for people who want to keep abreast of the field of political technology. It identifies some of the companies that are breaking ground in the fields of online fundraising and advocacy, as well as describes firms that have become go-to solutions for Republicans, Democrats, and nonpartisan organizations. It includes information on each company and and its focus, as described by their founders, CEOs, CTOs, and heads of marketing and client services. It includes some interviews with clients, and data about who some of each company's clients are, based on our analysis of public records. Wherever possible, we included detailed information on pricing options; some companies are more forthcoming with these details than others.

Here are the top-rated companies overall, according to the 325 responses we got from our survey:

Company Overall Rating (out of 5) Response Count
Revolution Messaging 4.36 16
ActBlue 4.23 61
Mobile
Commons
3.82 27
Voter
Activation Network
3.76 24
David
All Group
3.74 18
Engage 3.68 13
Advomatic 3.62 28
Salsa
Labs
3.6 80
Blue
State Digital
3.59 72
CiviCRM 3.57 25

And here are the top rated companies in terms of the specific categories we asked about (capacity and reliability of software, usability of software, quality of customer service, and fairness of pricing):

Capacity and Reliability of Software Usability of Software Quality of Customer Service Fairness of Pricing
Revolution Messaging ActBlue Revolution Messaging CiviCRM
ActBlue Revolution Messaging ActBlue ActBlue
Voter Activation Network Mobile Commons NGP Software Salsa Labs

To get all the details, you need to be a PdF Network member (which costs $60/year and includes other premium perks, like access to our biweekly conference calls with industry innovators, and a free subscription to Wired, Vanity Fair or the New Yorker). Or you can read the free executive summary of Who to Hire, here. We think you'll want the full report. Print-on-demand copies will be available soon at $75.

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