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White House Debuts "Daily Snapshot" E-Newsletter

BY Nancy Scola | Tuesday, July 27 2010

As we recently mentioned, the Obama White House has launched a series of weekly emails on various policy topics, starting off with newsletters on energy policy and the economy.

But on the chance that that's not enough White House in your inbox, a new media product rolls out from the chief executive today: The Daily Snapshot. The White House describes the update as a "quick look at what's happening each day at the White House."

The White House Daily Snapshot will, they say, include the hottest news from the frequently-updated White House blog, a Photo of the Day from the busy White House photo office, and that day's entries on the President and Vice President's public schedules (which, as we told you early today, are also now available in auto-updating feed format that you can add to your Outlook, iCal, or other scheduling program.)

A daily emailed missive from the White House part, of course, of the Obama team's struggle to get eyeballs on what they're doing day in and day out, with the presumption that people's opinion on the Obama presidency will rise the more that they know about it. White House communications director Dan Pfeiffer talked about the President's appearance on "The View" this week being motivated by "the difficulty of reaching people in this hyperactive media environment." If you can't beat the hyperactive media environment, join 'em, it seems.

You can sign up for the White House's new Daily Snapshot here.

News Briefs

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