What Does Gmail's Priority Inbox Mean for Political Emails?
BY Nancy Scola | Wednesday, September 1 2010
Google's new "Priority Inbox" for Gmail is the company's attempt to help the 175 million or so people who use Gmail to manage their messages by bubbling up the important ones while downplaying the rest. Powering the thing will be a filter created by Google, but one that can be molded through user feedback. So what does it mean for the many people in the political world who rely upon email to campaign, fundraise, and orgnize online? Creative director Elliot Ross has some early guidance:
The key to getting into the priority inbox is relevance. The user is now actively teaching filters what they want to read, so every mailing should be as useful and engaging as possible. This means segregating your lists, following design and HTML best practice and cutting out irrelevant ‘blanket blasts’ to everyone. It might even mean mailing people less sometimes.