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WH Deputy New Media Director Shifts to Energy

BY Nancy Scola | Monday, April 12 2010

The White House is losing a Deputy Director of New Media, but the Department of Energy is gaining an experienced Director of New Media and Citizen Engagement. Tomorrow is the last day on the White House new media team for Cammie Croft before she heads to DOE.

As part of the team headed by Macon Phillips, Croft's work in the White House included developing a pair of projects that used tech to bubble up ideas from federal government employees: the SAVE Award, on cost-saving measures, and GreenGov, on clean energy innovations. Croft previously worked on the Obama-Biden transition, where she also served as deputy director of new media. Before that, she was the " New Media Rapid Response Manager" on the Obama campaign.

New media veterans in and around the White House new media operation have worked aggressively to get tested and energetic new media staff out in the federal agencies. White House Director of Participation Katie Stanton recently left the White House in December to put her experience to work at the State Department. No word yet on whether the White House plans to replace Croft in the Deputy Director of New Media slot.