"Vote Different" Was Funded
BY Zack Exley | Wednesday, March 21 2007
Why is the "Vote Different" creator still in hiding? There can only be one reason: the project was funded by a well known Obama supporter, or someone with very close and public connections to the Obama campaign. Don't misunderstand, I'm not saying that the Obama campaign had anything to do with it.
But so far most of the discussion of the ad has put up a picture of an independent video person working at home on their Mac in their spare time. But that's just not plausible. Such a character would be claiming his or her reward right now, boosting his or her career and having a great time doing the media rounds. And, also telling: the ad maker knew exactly what election law lines not to cross, stopping just short of express advocacy. Why didn't the ad say, "Vote Obama"? So, when did independent YouTube video hackers get access to their own election law attorneys?
This was a funded project, involving lawyers and an ad agency or at the very least a professional video person who's time is worth hundreds of dollars an hour.
This brings up an interesting possibility. In primary campaigns--where viral ads like this can influence game-changing numbers of voters--will privately-funded creative like "Vote Different" become a major factor? It might not be such a pretty picture. Think ahead to what ad agencies, with checks from Republican political donors, would produce against Hillary, Obama or Edwards in the General Election.
This could really change the way politics are done, at least in this cycle, and probably will bring regulation of this kind of thing soon.