Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Two-Thirds of Obama's Online Fundraising Was Via Email

BY Colin Delany | Thursday, August 27 2009

Also published on e.politics

A quick correction to "Learning from Obama" -- roughly two-thirds of Barack Obama's online fundraising in 2007-2008 came in directly via an email solicitation, meaning that the money was donated by someone clicking on a link in an email. Let's think about what that implies, which is that EVERYTHING else that the campaign did to raise money online basically just supplemented their email program.

In the original version of the e-book, I'd misremembered the stat and made the claim that the campaign had raised three-quarters of their donations via email, which is even more impressive but also unfortunately wrong. The bug's now corrected, thanks to comments at our Netroots Nation panel, but if you have an original version of "Learning from Obama," hold on to it -- it's sure to become a collector's item...

And for political communicators looking at the landscape for 2010 and 2012, the lesson is clear -- for all the explosion of online tools over the past decade, the combination of an email list and a fundraising website STILL blows every other channel out of the water as a dollar-raising tool, assuming at least that you're running a competent email fundraising operation. You should go where your audience is, obviously, which may well put you out on YouTube, Twitter, Facebook and every other venue imaginable, but you'll ignore the basic tools at your own peril.

cpd

News Briefs

RSS Feed today >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

More