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Tweet/Facebook/MySpace for America

BY Nancy Scola | Friday, February 12 2010

Organizing for America is hiring a "Social Networks Manager":

Organizing for America, the successor organization to Obama for America, is building on the movement that elected President Obama by empowering communities across the country to organize around the issues they care most about. The Democratic National Committee and Organizing for America is hiring a Social Networks Manager The Social Networks Manager is responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Social Networks Manager works closely with the rest of the New Media department to execute grassroots campaigns to advance the President’s agenda for change.

The Obama campaign had someone similarly tasked with reaching out to the grassroots via Facebook, MySpace, Twitter, and several dozen other small social networks. The campaign position was called the "External Online Director," was filled by Scott Goodstein, and made the Obama campaign somewhat unique amongst high-level political campaigns in the importance they placed on making the most of the online tools that people already like and use. Call it the "Mohammed to the mountain" approach. For those folks eager for signs that OFA is attempting to recapture some of the online, people-centric magic of the Obama campaign, this probably looks like a positive development.