Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Tumblr's "Reblog" Used to Game Facebook Into Deleting Palin

BY Nancy Scola | Friday, July 23 2010

Andy Barr has the latest on the story a Sarah Palin "note" removed from Facebook earlier this week. Palin's post, covering her objection to the building of a mosque and Muslim community center blocks from the World Trade Center site, seems to have fallen victim to Facebook's automated system for removing posts from the site in response to user complaints.

But worth noting is that another factor in the Palin take-down is the interplay between Facebook's architecture and the mechanisms that drive the microblogging platform Tumblr.

If you're not familiar with Tumblr, it might help to think of it as what would result if Twitter and Blogger were to breed, a content platform makes it trivially easy for anyone to share links, excerpts, photos, and more. Brian Ries, a Brooklyn social media strategist and writer, seems to have kicked off the effort against Palin with a two-line post on moneyries, his Tumblr blog, that read, "Help Report Sarah Palin’s Ground Zero mosque note to Facebook for being 'Racist/Hate Speech.' Click-through to do it."

That's were Tumblr's "reblog" feature came in. That feature allowed fellow Tumblrs to repost Ries' call to action with just a few clicks. In short order, more than 750 reposted or "liked" Ries' directions on how to report Palin's post to Facebook as offensive content. "The same way YouTube embeds make it easy for a video to become a viral hit," says Tumblr, "the 'reblog' button on all Tumblr posts allows a meme to spread rapidly across thousands of blogs with just a click."

Tumblr's reblog ability to spread a meme rapidly seems to have worked as described. Ries was quick to give credit to the "Tumblr community." He addressed a note to that audience that read, "I’m pretty sure we f___ng did it! 756 likes and reblogs later, Sarah Palin’s Facebook note “has either been deleted, or does not exist.” SHE HAS BEEN REFUDIATED!!!" [Cleaned up a bit. Ours is a family blog.]

From there, the swarm of complaints seems to have triggered Facebook's automated pull-down mechanism.

Facebook declines to say just how many complaints it takes to trigger a post deletion. That's a reminder of how much control the company has over the venue in which Sarah Palin and others have chosen to express themselves. But the company does concede that the take down of Palin's post was automated, the outcome of a numbers-driven process rather than human review. "The note in question did not violate our content standards but was removed by an automated system," said Facebook spokesperson Andrew Noyes in a statement. "We're always working to improve our processes and we apologize for any inconvenience this caused."

Other social content platform's do things differently. We reported yesterday, in the context of radio host Alex Jones' campaign against YouTube, that while a single "flag" by a user is enough to send a video to YouTube's human reviewers, ultimately a person makes the decision on whether a video stays on the web or not.

Tough questions about how social media services handle who can say what, when, and over who's objections, are probably only going to gain steam as what we might call the Silicon Valley community ethos that these sites were built upon runs up against the harshness of the political world.

Bonus: A video explanation of how Tumblr's reblog feature works --

News Briefs

RSS Feed friday >

Chilean Anti-Corruption Resource: A Crowdsourced Database of Social and Political Connections

In countries where a small minority of social circles have a majority of the political and economic power, personal relationships can affect major decision-making, a serious concern of anti-corruption activists. A new web platform stores personal profiles of key players in Chilean business and politics, complete with biographies and personal and professional connections through family, education, social circles, employers and coworkers, to make tracking social relationships and conflict-of-interest easier. Called Poderopedia (from the Spanish word for power), the project sounds kind of like LinkedIn, but the creation and management of profiles is being crowdsourced out to journalists, activists and concerned citizens.

GO

Middle Eastern Telecom Accused of Working With Saudi Arabia to Spy on Citizens

Mobily, an arm of the state-owned Middle Eastern telecom giant Etihad Etisalat, has been accused of working with Saudi Arabia to develop software that would allow the government to bypass protections for social media users. The exposé comes from Moxie Marlinspike (neé Matthew Rosenfield), an expert in a certain type of malicious Internet attack called MITM (man-in-the-middle), whereby attackers intercept and secretly alter private messages exchanged via email and other social media platforms. GO

Saudi Religious Leader Warns Twitter Users of Consequences in the Afterlife

In late March, Saudi Arabia's top religious cleric said Twitter was for clowns and corrupters. Earlier this week, he said anyone using social media, in particular Twitter, “has lost this world and the afterlife.” His comments might be laughable, if they did not come at a time when the Saudi government is looking into monitoring or blocking social media sites and eliminating user anonymity.

GO

thursday >

What The Other Silicon Valley Immigration Group Is Doing This Month

A bipartisan coalition of political advocacy, business and tech groups are moving ahead to launch a social media blitz next week designed to persuade members of the Senate to vote in favor of immigration reform legislation supported in Silicon Valley. "We're going to create a virtual digital storm," said Jeremy Robbins in a Wednesday ... GO

The New Yorker Hopes "Strongbox" Is a Wiretap-Proof Sieve for Leaks

The New Yorker yesterday became the first outlet to implement DeadDrop, a new system for sources to submit information to journalists online in a more secure and anonymous way than, for example, email. GO

Female Organizer of Pakistan's First Hackathon Stresses Collaboration Over Competition

After Pakistan banned Valentine's Day this year, Sabeen Mahmud started an online protest in which people uploaded photos to mock the government ban. In the weeks following she received death threats and menacing phone calls, and early on she had to stay home from work. That did nothing, however, to keep her from further organizing. Last month, the café she started in Karachi hosted Pakistan's first ever hackathon, which tackled problems including sanitation, crime, disaster management, and education. She even invited a government representative to observe the initial conversations, tackling sensitive areas like government inefficiency and elections.

GO

wednesday >

White House Innovation Fellows Project Spins Off Into A Business

Clay Johnson and Adam Becker joined the Presidential Innovation Fellows program to help the White House fix the way government does business. Now they're turning that mission into a business themselves. GO

Fighting Fires With Data, New York City Launches New Safety Inspection System

Mayor Michael Bloomberg announced today that New York City has implemented city-wide a new risk based inspection system focused on fire safety that is driven by analytics from multiple city agencies. GO

Chinese Netizens Use Digital Initiative to Gain Media Attention for Unsolved Poisoning Case

Last month a medical science student at a Shanghai university died from poisoning, allegedly murdered by his roommate. The specifics of the crime echoed a case from the mid-1990s, in which a 19-year-old student was poisoned with thallium. That case has once again been thrown into the media spotlight, but after 18 years the media has changed and the spotlight means a trending hashtag on Sina Weibo or an online petition to the U.S. President.

GO

PDF France 2013: “Au Code, Citoyens!”

This year PDF France will take place in Paris on June 13, with the theme "Au Code, Citoyens!" ("To Code, Citizens!") The speakers' lineup includes some of the continent's leaders in the digital revolution. GO

tuesday >

Website Imitation is Flattery in New York City Council Race

A New York City Council candidate who had made his name as a technology consultant and spearheaded an open government initiative several years ago found parts of his website copied by another City Council candidate in a different borough, as Politicker first reported. GO

Mike Honda Locks Up Establishment Support, But Challenger Has Ear of the Silicon Valley Elite

Some of Silicon Valley's most influential business people will hold a fundraiser in San Francisco this Thursday for Ro Khanna, the 36-year-old lawyer who's challenging 71-year-old California Democrat Mike Honda for his 17th Congressional District seat. The names at the top of the invite: Ron Conway and Sean Parker. They're apparently forming a committee to help Khanna build his campaign. The other bold-face names who are listed as part of the 'committee in formation' include Salesforce.com's Founder and CEO Marc Benioff, Benchmark Capital General Partners' Matt Cohler and Peter Fenton, tech entrepreneur Shawn Fanning, Yahoo CEO Marissa Mayer, her big data venture investor husband Zach Bogue, and Conway's SV Angel colleague, Founder and Managing Partner David Lee. GO

Tools to Keep Independent Media Online in Hostile Environments

Websites and media outlets in developing countries or countries with corrupt or repressive regimes struggle daily to fend off hacker attacks, some from their own government — like the Malaysian news portal Sarawak Report, which techPresident reported was taken down in April by sustained denial-of-service attacks. The negative attention controversial reporting draws can scare local advertisers away as well, making it difficult for a media company to support itself. Media Frontiers offers two services to websites dealing with either of those problems.

GO

monday >

Ahead of September Elections, German Pirate Party Picks Its Platform

The German Pirate Party held its election year convention over the weekend and approved its party platform, following lengthy debate over the role that online decision-making should have within the party, as German news sources reported and the party outlined on its own web platforms. GO

Peruvians Petition their President to Stick Up for their Digital Rights

Peru’s civil society advocacy groups have started an online petition outlining their ‘non-negotiable’ demands for digital rights and freedom of speech. The campaign was prompted by the controversial Trans-Pacific Partnership (TPP) agreement. Lima, Peru, will soon host the 17th round of secretive TPP trade talks, which will take place from May 15 – 24.

GO

Gun Control Advocates Take Aim At LivingSocial for Promoting Guns and Alcohol

A coalition of advocacy groups is launching a new campaign this week against the promotion of American gun culture. The campaign focuses on the daily deals site Living Social, which hasn't stopped promoting social events Hunter S. Thompson would have loved (they promote shooting off guns and letting off steam and drinking.) GO

More