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Tetwtir Ptoormes Goalbl Latceriy

BY Nancy Scola | Thursday, September 9 2010

Twitter, as in the company, used its Hope 140 banner yesterday to support what it's calling Literacy Day 2010. They've asked folks to tweet out the pre-packaged note to the right to their followers "so they know what it's like to be illiterate."

Creative. A good cause. Except...well, the scrambled tweet's pretty readable as is. You might have gotten the email. While it might be urban legend that scientific research has proven that scrambled words are comprehensible as long as the first and last letters remain in place, it also happens to be actually true. "Ptoorme" is the one word that I, for one, stumbled over. It also happens to be one of the few words in the tweet that doesn't retain the same book-end characters. There's a fancy portmanteau for it -- typoglycemia. You accomplish it, it seems, through scrmabling.

Anyway, that's neither here nor there. Click on the link provided in the tweet, and Twitter not only provides an unscrambled version, but offers people a chance to help promote literacy by either buying wine from its Fledgling winery that goes, in part, to support education in India, or by making a donation used to publish children's books in Asia and Africa.

News Briefs

RSS Feed today >

First POST: Revisions

Tim Wu says we shouldn't be so pessimistic about lobbying; Obama writes a thank you note to reddit; Ted Cruz wants to be the Uber of politics; Llamas!; and much, much more. GO

thursday >

First POST: Impossibles

The FCC vote; a proxy Democratic primary battle in Chicago; Gov Andrew Cuomo begins deleting all state employee emails more than 90 days old; men talking about women in tech; and much, much more. GO

wednesday >

First POST: Off the Books

Chicago's "black site"; The New York Times reports "little guys" like Tumblr and Reddit have won the fight for net neutrality but fails to mention Free Press or Demand Progress; Hillary Clinton fan products on Etsy to inspire campaign slogans?; and much, much more. GO

tuesday >

First POST: Challenges

How Silicon Valley donors are thinking about Hillary Clinton 2016; Yahoo's security chief locks horns with the head of the NSA; Instagram location data catches a Congressman with his hand in the till; and much, much more. GO

monday >

First POST: Bows

CitizenFour wins best doc; Ken Silverstein resigned from First Look Media and took to Facebook to vent; why we need more Congressional staffers; who profits from the net neutrality debate; banning PowerPoint presentations; and much, much more. GO

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