Sweet Justice.gov: U.S. DOJ Eases into the Social Media Age
BY Nancy Scola | Thursday, October 1 2009
Out with the old USDOJ.gov, and in with the far more awesomely domain-named Justice.gov. The U.S. Department of Justice took the wraps off of a brand-new site this morning, a cleaner and ably designed vehicle for publicizing what the federal arm of the law is up to. To that end, the new site has your requisite 2.0 bits. Blogs new media director Tracy Russo on the, oh yeah, new Justice Blog, "Utilizing a variety of online tools, we will be able to share news and information, not just on our own web site, but through popular social networks Twitter, YouTube and MySpace and Facebook. The Justice presence on these social networks will allow Americans to interact with the Department in entirely new ways."
When it comes to new media, the Justice Department is in an interesting spot. It's far less a service agency than others in the federal universe. Much of its work is by nature secret and sensitive, and creating the impression that it is being swayed by public opinion -- generally a good thing in the open government world -- isn't exactly a desirable end for Uncle Sam's lawyers. The new social media presences are just getting started, so it remains to be seen what they'll be used for, but there's certainly plenty that DOJ's 100,000-plus employees are up to that can stand to be better shared and understood.