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Share This! How Social Media and Relationships Can Drive Action

BY Anthony Russomano | Tuesday, October 26 2010

You know how to navigate social networking sites -- but do you know "why it’s good for your activism to talk about the World Cup on Twitter?"

If measuring the impact of your social networking strategy can have value beyond counting numbers of friends and followers, how do you get to the next step: leveraging the right audiences to lead to action?

Join the PdF Network on Thursday, October 28 as Deanna Zandt, media technologist, consultant, and author of Share This! How You Will Change the World with Social Networking, shows us how social media strategy and relationships come together to drive maximum impact in a networked world.

Thursday, October 28th at the PdF Network
"Share This!" How Social Media and Relationships Can Drive Action
1-2 p.m. EST

Join the call!

Check out our upcoming PdF Network calls...

Nov. 11 | How to Lead "The Networked Nonprofit" | Allison Fine
Dec. 2 | Overcoming Apathy through Participation: How Smart Campaigns Use Social Media | Ethan Zuckerman
Dec. 16 | Culture Change: How DC's Office of the Chief Technology Officer is Driving Internal Change | Bryan Sivak

RSVP here!

Missed a call? Listen to a podcast of any one of our previous calls and learn about how to Google for votes, fundraising and organizing through Twitter, evaluating returns on investment in social media, how to pitch (and not pitch) a political blogger, building a social network, longtail nanotargeting, and more.

News Briefs

RSS Feed tuesday >

Republican National Convention Organizers Sever Ties With Becki Donatelli's Campaign Solutions

After eight years producing online content for the Republican National Convention, GOP web consultant Becki Donatelli's Campaign Solutions is off of the project. "Campaign Solutions was retained to help develop our convention website and digital strategy, but they are no longer involved in convention planning," James Davis, the convention's communications director, told techPresident Tuesday. It's unclear what precipitated the of the relationship between the convention organizers and Campaign Solutions, which has been producing the online component of the event since 2004. But Donatelli's name surfaced in a controversial anti-Obama ad pitch sent to a Super PAC backed by TD Ameritrade founder Joe Ricketts, which appeared in its entirety in the Times last week. Ricketts has since disavowed the proposal and Donatelli has denied any involvement. GO

PD+ This Thurs 1pm: Thriving Online With Howard Rheingold

I'm really looking forward to talking with author Howard Rheingold this Thursday on the next PD+ teleconference. His new book, Net Smart, is a concise and thoughtful guide to understanding and making the most of the hyper-networked, always-on, firehose of information and distraction that is the contemporary experience of anyone who uses ... GO

City of Joplin, Mo. Launches New Online Center Ahead of Tornado's Anniversary

The city of Joplin, Missouri launched its new web site over the week-end ahead of the May 22 anniversary of the massive tornado that devastated the city and killed 161 people. The new site enables Joplin citizens to sign up for emergency alerts via text message, e-mail and RSS. In addition to those alerts, individuals can also sign up for ... GO

In Virginia, City Council Debates to Include Questions Posed Online

The Alexandria Democratic Party in Alexandria, Virginia has partnered with online civic engagement platform ACTion Alexandria to include questions solicited in an online forum in the final Democratic primary debate for a City Council election there on June 4, ahead of the June 12 election, according to a statement released by the group. ACTion Alexandria hopes to work with both parties during the general election.

Participants in the project can add questions to the forum, or vote on questions that have already been posed, although each user is only given three votes to distribute. Users are also encouraged to use their real names. Questions submitted so far hit on topics ranging from broadband access to a ban on food trucks in the city.

GO

Motion Picture Association Names Marc Miller As Its New Online Copyright Cop

The Motion Picture Association of America on Monday named Marc Miller its vice president of online content protection. Miller comes to the MPAA from Nintendo of America, where he was the company's anti-piracy counsel for the Americas and the Asia-Pacific region. GO

friday >

Google to Charlie Rangel: You Are Dead to Me.

Rep. Charlie Rangel (D-NY) might be facing particularly challenging reelection odds this year, at least acording to Google: based on its new Knowledge Graph interface, the search engine says that the very-much-alive Congressman died on November 20, 2004, as Colin Campbell first reported for Politicker via Azi Paybarah and Anthony Adragna. GO

Roemer to Americans Elect: Thanks Anyway

Americans Elect announced recently that it would suspend its online candidate selection process, leaving organizations in several states with an open slot on the ballot. Naturally, potential candidate Buddy Roemer is not enthused. "I am taking the next few days to review with supporters how best to proceed from here," he says. GO

Chris Anderson Says That Nixed TED Talk Was Rated "Mediocre," Links To It Anyway

TED's Chris Anderson responds to criticism of how his idea-spreading operation handled a talk about inequality — and posts video of the talk online. GO

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