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The SEO White House

BY Nancy Scola | Thursday, March 25 2010

Credit: Google.com

This was noted down-blog, but it's a savvy enough use of technology by the White House that it's worth pointing out again.

On Tuesday afternoon, just after President Obama signed the health care bill into law, Google searches rocketed upwards for the phrase "What's in the Health Care Bill?," as we noted at the time. There was, the data showed, a hunger in the United States for information on what the legislation would actually mean for the country.

At the time, the top-rated Google search results for that phrase were news reports, and third-party analysis of the bill -- not all of it admiring of the legislation. In fact, much of it was quite negative towards the health care reform legislation.

And so, the White House swooped into action. At about 4:30 in the afternoon, a post went up on the White House blog titled the exact same phrase as that top Google search term -- "What's in the Health Care Bill?"

A simple move, perhaps, but also rather brilliant. The White House's blog post drove WhiteHouse.gov to the top of Google search results. Same with Yahoo.

News Briefs

RSS Feed friday >

First POST: Upgrades

Obama tech veterans heading to Hillary 2016?; renewed calls for Obama to stop collecting Americans' phone metadata; FCC upgrades its definition of broadband service, finally; and much, much more. GO

thursday >

First POST: Blogrolling

How Canada spies on its citizens' web behavior; with uber-blogger Andrew Sullivan quitting the field, whither political blogs; how big data is helping prevent homelessness in NYC; and much, much more. GO

wednesday >

First POST: Jargon Busters

Changes in the RNC's tech team; big plans for digital democracy in the UK; how people in Cuba are making their own private Internet; and much, much more. GO

tuesday >

First POST: Stalking

How the DEA tracks millions of America motorists; will the Senate enter the 21st century?; Obama veteran Jeremy Bird's role in the upcoming Israeli election; and much, much more. GO

monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

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