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The SEO White House

BY Nancy Scola | Thursday, March 25 2010

Credit: Google.com

This was noted down-blog, but it's a savvy enough use of technology by the White House that it's worth pointing out again.

On Tuesday afternoon, just after President Obama signed the health care bill into law, Google searches rocketed upwards for the phrase "What's in the Health Care Bill?," as we noted at the time. There was, the data showed, a hunger in the United States for information on what the legislation would actually mean for the country.

At the time, the top-rated Google search results for that phrase were news reports, and third-party analysis of the bill -- not all of it admiring of the legislation. In fact, much of it was quite negative towards the health care reform legislation.

And so, the White House swooped into action. At about 4:30 in the afternoon, a post went up on the White House blog titled the exact same phrase as that top Google search term -- "What's in the Health Care Bill?"

A simple move, perhaps, but also rather brilliant. The White House's blog post drove WhiteHouse.gov to the top of Google search results. Same with Yahoo.

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First POST: Overreaching

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thursday >

First POST: Ownership

"Tell us more about your bog"; the shrinking role of public participation on campaign websites; "Aaron's Law" has been reintroduced in Congress; is the Comcast-TimeWarner merger on its last legs?; and much, much more. GO

wednesday >

First POST: Bush League

Presidential candidates hiding behind Super PACs; what this means for American democracy; demos at the White House; a demand for Facebook to be more open about news in the newsfeed; and much, much more. GO

tuesday >

First POST: Glass Half Full

A new Pew study on open government data in the US; the FOIA exemption ruffling transparency advocates' feathers; social media bot farms; and much, much more. GO

monday >

First POST: Zucked Up

Mark Zuckerberg responds to criticism of "zero rating" Facebook access in India; turning TVs into computers; how Facebook is changing the way UK users see the upcoming General Election; BuzzFeed's split priorities; a new website for "right-of-center women"; and much, much more. GO

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