Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Senate Republican Committee Goes iPhone (Updated)

BY Nancy Scola | Friday, May 14 2010

The National Republican Senatorial Campaign Committee is boasting today that it is the first of the party political committees out of the gate with an iPhone app targeted to the fast-approaching 201o mid-term elections.

"So many more people are using mobile, using iPhones and other smart phones, and now the iPhone will be going to Verizon -- [the audience for the NRSC app is] that sort of market of folks who are dropping their landlines and using their mobile phones for connecting more and more," said Katie Harbath, Chief Digital Strategist at NRSC, the party committee dedicated to electing Republicans to the U.S. Senate.

Indeed, the New York Times' Jenna Wortham reported today that Americans' use of talk minutes on their cell phones has stagnated while their mobile data usage -- texting, apps, email -- continues to climb.

For now, the free NRSC app available through the iTunes store has limited core functionality. There's a news feed for Republican-related updates, a guide to the candidates of both parties in upcoming Senate contests, a YouTube video feed, the ability to sign up with the NRSC's contact database, and the option to update your friends through tweet, email, and Facebook about the new app.

As the 2010 races heat up (and Republican nominees become official), says Harbath, the app will really come alive. For one thing, Republican senatatorial nominees with their own mobile apps will have those tools connected through the NRSC app, built for the NRSC by the Kansas-based firm MTB Mobile. For another, supporters of Republican candidates in the field will be able upload event photos and video.

The DNC, RNC, DCCC, and NRCC haven't yet made entries into the iTunes app store, though the White House has gone mobile.

UPDATE: The DNC/Organizing for America notes that they'll have a public iPhone (and iPad-ready) app for the 2010 vote available shortly.

News Briefs

RSS Feed monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

friday >

First POST: Moneyballed

The Gates Foundation's new "global citizens" email database, and why it's a terrible idea; why young people like the NSA more than older people; using open data about NYC taxi drivers to ID Muslims; and much, much more. GO

thursday >

First POST: Monkeying

Net neutrality proponents call foul on the GOP's plans; StandUnited.com seeks to be the right's Change.org; tons of civic tech news from mySociety, Chicago and Civic Hall in NYC; and much, much more. GO

wednesday >

First POST: Punch List

Obama's State of the Union and the Internet; how HealthCare.gov shares personal data with third-parties; Facebook says it will give users tools to tag false or hoax content in their News Feeds; and much, much more. GO

tuesday >

First POST: Goggles

More on the shifting net neutrality debate; how Ready for Hillary plans to share its digital assets; the family roots of Civic Hall; and much, much more. GO

More