Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Sarah Palin, Paper Grizzly

BY Nancy Scola | Thursday, July 15 2010

The Nation's Ari Melber makes the compelling case that while Sarah Palin's fairly well-produced "Mama Grizzlies" video caught the eye of the press, it hasn't gathered all that much attention amongst her base:

In the week since it was first posted on Palin’s Facebook page, which boasts over 1.8 million backers, the video has drawn 368,000 views. Yet despite her large following, only 33,000 people watched the video via Facebook, according to YouTube statistics. That means only one out of ten viewers found “Mama Grizzlies” through Palin’s social network -- and under 2 percent of her Facebook community watched the video. So who did watch “Mama Grizzlies”?

Mostly traditional news readers and Palin detractors.

Almost a third of all views came through an article on Yahoo! News, for example, while ratings for the video ran almost two-to-one for “dislike” over “like.” “The bulk of the views seem to come after it had been covered in the mainstream media,” observes Pete Warden, a social media analyst who has studied Palin’s Facebook strategy. “She is still reaching a lot more people indirectly through the media than through Facebook and Twitter and the other direct channels,” added Warden, a former engineer at Apple.

The rest here. A slightly different angle on the data, though a rather obvious one, is that Palin hit exactly the audience she was aiming at: the press, her detractors, the political establishment, the last of which she addresses directly in the video, saying, "Look out Washington, because there's a whole stampede of pink elephants crossing the line, and the ETA, stampeding through, is November 2nd, twenty-ten." Nonetheless, great stuff in Ari's piece to use the metrics we have available now to check on some of the full-volume narratives that surround Sarah Palin, and others. And Ari's "paper grizzly" is a pretty great phrase.

News Briefs

RSS Feed today >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

More