Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Postage-Paid Protest Founder On How To Occupy Wall Street's Time

BY Micah L. Sifry | Thursday, November 3 2011

As an open source movement, Occupy Wall Street keeps getting lucky with the ideas and creativity of its supporters. That's because there's no organization telling people what ideas are okay, no consultants conducting focus groups, and little of the soul-killing decisions by committee that prevent most traditional organizations from trying new ideas. Yes, each individual occupation has its own general assembly and working groups, and doing things through their modified-consensus decision-making process can be time-consuming. But the larger movement is wide open to all kinds of ideas and proposals; the good ones spread because they resonate with lots of people on their merits.

That's how to think of the latest tactic to bubble up from Occupy's grassroots, a campaign to "Keep Wall Street Occupied" that was dreamt up by Artie Moffa, a San Francisco-based part-time poet and SAT tutor who was frustrated that his day jobs kept him from participating directly in his local occupation. His idea, which he described in a short YouTube video that has had more than 400,000 views in just six days, steals a page from both Saul Alinsky and Abbie Hoffman. You know all those credit card solicitations banks send you all the time, he asks, sitting at his couch in a shirt and striped tie. Take the business reply envelope and stuff it with a message back to the bank, or if you're feeling like it, add a wood shim or something firm to add to the cost of the return mail. "Every hour banks spend responding to us is an hour banks don't spend lobbying Congress figuring out how to screw us," he notes. "If you can't occupy Wall Street, you can at least keep Wall Street occupied."

I got in touch with Hoffa online and asked him a couple of questions about how he came to do this.

Q: What's your background?

A: I live in San Francisco. I work two part-time jobs: I edit and market poetry books for Bicycle Comics, and I tutor students for the SAT and GRE. My hobbies are poetry slam and photography. If anything, I'm even more boring than I appear in the videos.

Q: Do you consider yourself a political activist?

A: No. Until OWS, I'd never marched or held up a sign for anything. I vote in every election. I write one or two letters to the editor per year. I write my Congressmen maybe three or four times per year. Poetry slams are famous, maybe infamous, for issue-based polemics, but I mostly tell jokes on stage.

Q: Had you done anything like this before?

A: Not really. About a month ago, I wrote a letter to the editors of The Economist, teasing them about a bad layout decision they made with the cover for their "Hunting the Rich" issue (Sep 24). I couldn't believe they printed my letter. I guess that experience itched the bugbite. I wanted to say a little more.

Q: Where did the idea come from?

A: It's not new. Andy Rooney was advocating this on CBS back in the 1980s. Abbie Hoffman in the 1970s advocated attaching the envelopes to bricks. That won't work, by the way.

Because my credit is decent, because I've had a mortgage, I'm on all the big bank mailing lists. It struck me as tone-deaf that the major banks would continue sending me credit-card offers while people were in the streets railing against bankers and financiers.

Q: Did you do much research before posting the video?

A: Back in 2001, I worked in the mailroom of an insurance company for all of four days. I saw wild stuff come back in the envelopes, although it went through a preliminary sifting before it got to us. For the video, I spent most of last week reading up on US Postal Service regulations to be sure I wasn't advocating anything illegal.

Q: How did you get the word out about the video? Are you surprised by how it's taken off?

A: I posted the video to my Facebook account. My friends probably thought it was another video of my poetry readings. I have 250 Facebook friends; I was hoping to get 500 or even 1,000 views. But my friends posted and re-posted it. Then the Electronic Frontier Foundation Electronic Frontier Foundation co-founder John Perry Barlow put it out over Twitter, and soon I was on the phone with a blogger from ABC news. Even my second, follow-up video, which just has some extra tips, is getting 4,000 hits.

My next video in the series will be up Friday or Saturday. We'll see if anyone's watching.

Q: Lastly, have you heard back from any banks or credit card companies?

A: Not a word from them. I mean, it would take 50,000 or more envelopes at one of their big mail centers before they'd think to ask what was going on. The crazy thing is, I actually think that might happen. People have written me to say they're organizing junk-mail parties to send in hundreds of these things, heavy as the postal regulations will allow. Which is about 4oz, by the way. As I said, bricks won't work.

Q: Any other responses you want to share?

A: The early negative comments I got worried me. Comments along the lines of "You idiot! Banks process their mail in huge warehouses! The executives don't open those letters!" I struggled mightily with the temptation to wade in there and respond. But the amazing thing is: the Internet had my back. People jumped in with "But when the warehouse gets thousands of these heavy envelopes, accounting will notice the cost, and someone will call the executives!" For every naysayer, there are a dozen yaysayers. There are over 10,000 comments right now on YouTube. It's become a self-regulating community.

My favorite was the commenter who wrote a very crude message to the effect: "Why don't you grow up, stop whining, and get a job?!" And two different people wrote back "Did you watch the video? He's just getting home from WORK!" I loved that.

Also, when ABCnews.com ran my video, the 15-second ad they most commonly showed before it was for Chase Sapphire Card. I still can't tell if that was brilliance, error, or serendipity. Maybe it was all three.

News Briefs

RSS Feed friday >

Chilean Anti-Corruption Resource: A Crowdsourced Database of Social and Political Connections

In countries where a small minority of social circles have a majority of the political and economic power, personal relationships can affect major decision-making, a serious concern of anti-corruption activists. A new web platform stores personal profiles of key players in Chilean business and politics, complete with biographies and personal and professional connections through family, education, social circles, employers and coworkers, to make tracking social relationships and conflict-of-interest easier. Called Poderopedia (from the Spanish word for power), the project sounds kind of like LinkedIn, but the creation and management of profiles is being crowdsourced out to journalists, activists and concerned citizens.

GO

Middle Eastern Telecom Accused of Working With Saudi Arabia to Spy on Citizens

Mobily, an arm of the state-owned Middle Eastern telecom giant Etihad Etisalat, has been accused of working with Saudi Arabia to develop software that would allow the government to bypass protections for social media users. The exposé comes from Moxie Marlinspike (neé Matthew Rosenfield), an expert in a certain type of malicious Internet attack called MITM (man-in-the-middle), whereby attackers intercept and secretly alter private messages exchanged via email and other social media platforms. GO

Saudi Religious Leader Warns Twitter Users of Consequences in the Afterlife

In late March, Saudi Arabia's top religious cleric said Twitter was for clowns and corrupters. Earlier this week, he said anyone using social media, in particular Twitter, “has lost this world and the afterlife.” His comments might be laughable, if they did not come at a time when the Saudi government is looking into monitoring or blocking social media sites and eliminating user anonymity.

GO

thursday >

What The Other Silicon Valley Immigration Group Is Doing This Month

A bipartisan coalition of political advocacy, business and tech groups are moving ahead to launch a social media blitz next week designed to persuade members of the Senate to vote in favor of immigration reform legislation supported in Silicon Valley. "We're going to create a virtual digital storm," said Jeremy Robbins in a Wednesday ... GO

The New Yorker Hopes "Strongbox" Is a Wiretap-Proof Sieve for Leaks

The New Yorker yesterday became the first outlet to implement DeadDrop, a new system for sources to submit information to journalists online in a more secure and anonymous way than, for example, email. GO

Female Organizer of Pakistan's First Hackathon Stresses Collaboration Over Competition

After Pakistan banned Valentine's Day this year, Sabeen Mahmud started an online protest in which people uploaded photos to mock the government ban. In the weeks following she received death threats and menacing phone calls, and early on she had to stay home from work. That did nothing, however, to keep her from further organizing. Last month, the café she started in Karachi hosted Pakistan's first ever hackathon, which tackled problems including sanitation, crime, disaster management, and education. She even invited a government representative to observe the initial conversations, tackling sensitive areas like government inefficiency and elections.

GO

wednesday >

White House Innovation Fellows Project Spins Off Into A Business

Clay Johnson and Adam Becker joined the Presidential Innovation Fellows program to help the White House fix the way government does business. Now they're turning that mission into a business themselves. GO

Fighting Fires With Data, New York City Launches New Safety Inspection System

Mayor Michael Bloomberg announced today that New York City has implemented city-wide a new risk based inspection system focused on fire safety that is driven by analytics from multiple city agencies. GO

Chinese Netizens Use Digital Initiative to Gain Media Attention for Unsolved Poisoning Case

Last month a medical science student at a Shanghai university died from poisoning, allegedly murdered by his roommate. The specifics of the crime echoed a case from the mid-1990s, in which a 19-year-old student was poisoned with thallium. That case has once again been thrown into the media spotlight, but after 18 years the media has changed and the spotlight means a trending hashtag on Sina Weibo or an online petition to the U.S. President.

GO

PDF France 2013: “Au Code, Citoyens!”

This year PDF France will take place in Paris on June 13, with the theme "Au Code, Citoyens!" ("To Code, Citizens!") The speakers' lineup includes some of the continent's leaders in the digital revolution. GO

tuesday >

Website Imitation is Flattery in New York City Council Race

A New York City Council candidate who had made his name as a technology consultant and spearheaded an open government initiative several years ago found parts of his website copied by another City Council candidate in a different borough, as Politicker first reported. GO

Mike Honda Locks Up Establishment Support, But Challenger Has Ear of the Silicon Valley Elite

Some of Silicon Valley's most influential business people will hold a fundraiser in San Francisco this Thursday for Ro Khanna, the 36-year-old lawyer who's challenging 71-year-old California Democrat Mike Honda for his 17th Congressional District seat. The names at the top of the invite: Ron Conway and Sean Parker. They're apparently forming a committee to help Khanna build his campaign. The other bold-face names who are listed as part of the 'committee in formation' include Salesforce.com's Founder and CEO Marc Benioff, Benchmark Capital General Partners' Matt Cohler and Peter Fenton, tech entrepreneur Shawn Fanning, Yahoo CEO Marissa Mayer, her big data venture investor husband Zach Bogue, and Conway's SV Angel colleague, Founder and Managing Partner David Lee. GO

Tools to Keep Independent Media Online in Hostile Environments

Websites and media outlets in developing countries or countries with corrupt or repressive regimes struggle daily to fend off hacker attacks, some from their own government — like the Malaysian news portal Sarawak Report, which techPresident reported was taken down in April by sustained denial-of-service attacks. The negative attention controversial reporting draws can scare local advertisers away as well, making it difficult for a media company to support itself. Media Frontiers offers two services to websites dealing with either of those problems.

GO

monday >

Ahead of September Elections, German Pirate Party Picks Its Platform

The German Pirate Party held its election year convention over the weekend and approved its party platform, following lengthy debate over the role that online decision-making should have within the party, as German news sources reported and the party outlined on its own web platforms. GO

Peruvians Petition their President to Stick Up for their Digital Rights

Peru’s civil society advocacy groups have started an online petition outlining their ‘non-negotiable’ demands for digital rights and freedom of speech. The campaign was prompted by the controversial Trans-Pacific Partnership (TPP) agreement. Lima, Peru, will soon host the 17th round of secretive TPP trade talks, which will take place from May 15 – 24.

GO

Gun Control Advocates Take Aim At LivingSocial for Promoting Guns and Alcohol

A coalition of advocacy groups is launching a new campaign this week against the promotion of American gun culture. The campaign focuses on the daily deals site Living Social, which hasn't stopped promoting social events Hunter S. Thompson would have loved (they promote shooting off guns and letting off steam and drinking.) GO

More