Pew: Twitter's Brain Co-option Continues
BY Nancy Scola | Friday, February 13 2009
For those of us looking to justify the tremendous amount of mind share we hand over to Twitter each day, Pew has some welcomed news: we're not alone. Or at least, our numbers are growing. According to a new Pew report, in December 2008 some 11% of "online Americans" report using Twitter or a similar service. That's up from 9% in just the prior month, and 6% on a slightly different question asked in May.
That trend might make spending time on things like Top Conservatives on Twitter or Twitter Vote Report or getting Congress to tweet an easier sell.
But at the risk of sounding like an @doubtingthomas, I might quibble with the wording of the question. The way it's asked, it's not clear that it's Twitter's popularity that's necessarily growing. Pew asked respondents if they "[u]se Twitter or another service to share updates about yourself or to see updates about others." (Emphasis added.) That could capture a much larger universe of what people do online than just Twitter, including Facebook "is..." updates, Gmail status lines, and IM tag lines.