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OFA: Use Openness to Mobilize

BY Zephyr Teachout | Friday, February 27 2009

Often there's a tension between the politically smart thing to do and the civically productive thing to do, and its up to citizens to demand that politicians choose the latter over the former.

Right now, for at least a brief period, the two are aligned, in terms of what Organizing for America should do.

Instead of sending out cheery and pretty dull emails with booster videos supporting Obama's administration (check your inbox today), OFA should send people a link to the budget and ask them to dig in, much as Ellen Miller at Sunlight is doing.

I promise you, if they tested this email campaign, they would find a far higher rate of people organizing meetings to discuss it, and engage in it, than they will with the video approach.

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

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