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OFA: Use Openness to Mobilize

BY Zephyr Teachout | Friday, February 27 2009

Often there's a tension between the politically smart thing to do and the civically productive thing to do, and its up to citizens to demand that politicians choose the latter over the former.

Right now, for at least a brief period, the two are aligned, in terms of what Organizing for America should do.

Instead of sending out cheery and pretty dull emails with booster videos supporting Obama's administration (check your inbox today), OFA should send people a link to the budget and ask them to dig in, much as Ellen Miller at Sunlight is doing.

I promise you, if they tested this email campaign, they would find a far higher rate of people organizing meetings to discuss it, and engage in it, than they will with the video approach.

News Briefs

RSS Feed monday >

First POST: Zucked Up

Mark Zuckerberg responds to criticism of "zero rating" Facebook access in India; turning TVs into computers; how Facebook is changing the way UK users see the upcoming General Election; BuzzFeed's split priorities; a new website for "right-of-center women"; and much, much more. GO

thursday >

First POST: Mugs

No surprise here, but email list open rates are down; the real reason campaigns want to send you a free bumper sticker; Hillary Clinton wasn't alone in dodging inquiries from the House Oversight Committee about private email accounts; organizing opt-outs from high-stakes testing on Facebook; and much, much more. GO

wednesday >

First POST: Edges

Let the White House know what you think about the new homepage; why Democrats need a competitive primary to maintain their edge in political tech; California Highway Patrol reminded to not talk about how they track political protesters on social media; and much, much more. GO

tuesday >

First POST: Anomalies

Rallying uncommitted voters under a centrist umbrella; a defense of aggregation for a positive-sum Internet; UK says no to ban on killer robots; and much, much more. GO

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