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OFA: Use Openness to Mobilize

BY Zephyr Teachout | Friday, February 27 2009

Often there's a tension between the politically smart thing to do and the civically productive thing to do, and its up to citizens to demand that politicians choose the latter over the former.

Right now, for at least a brief period, the two are aligned, in terms of what Organizing for America should do.

Instead of sending out cheery and pretty dull emails with booster videos supporting Obama's administration (check your inbox today), OFA should send people a link to the budget and ask them to dig in, much as Ellen Miller at Sunlight is doing.

I promise you, if they tested this email campaign, they would find a far higher rate of people organizing meetings to discuss it, and engage in it, than they will with the video approach.