Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama's Golfing Habit Spurs New Romney Fundraising Microsite

BY Sarah Lai Stirland | Thursday, December 8 2011

As populist outrage continues to run unabated outside of the Beltway, both President Obama's re-election campaign and Mitt Romney's team are racing to paint each other as part of the out-of-touch one percent.

Romney's campaign pushed ahead Wednesday with a new fundraising microsite with the web address Fortyfore.com, a play on the golfing term "Fore!" It's a term that golfers shout out on the course to warn others to steer clear of a ball that's headed their way.

The site urges visitors to donate $18 to send President Obama on a "permanent vacation." It's an online extension of Romney's recent rhetorical campaign trail attack that criticizes Obama's plan to go on Christmas vacation this year while many Americans are still hard up and searching for work.

While the simple microsite isn't an earth-shattering technological development, its launch is a reminder of how the web is becoming an integral part of the campaigning process.

Modern political campaigns are all about preparing for and positioning oneself to be ready to ride any waves of sudden surges of interest, and using those waves to fundraise, sign up new volunteers, or take some other action that can help to propel the candiate's process forward.

Matt Drudge boosted the Obama-going-on-vacation meme on Friday by posting a portion of a White House travel office press scheduling memo on his site. Romney's team apparently jumped on that with the subsequent launch of the microsite, which then got a boost with a coveted link at the top of Drudge's site on Wednesday.

Despite the mention, it doesn't seem to have gained much traction -- on the social networks at least. Its social media buttons tell us that it was only tweeted 215 times, liked by 482 people on Facebook, +1ed on Google 44 times and e-mailed 23 times as of Thursday morning.

Still, without knowing how much money the site has actually managed to pull in, it's hard to draw any real conclusions.

News Briefs

RSS Feed tuesday >

With Vision of Internet Magna Carta, Web We Want Campaign Aims To Go Beyond Protest Mode

On Saturday, Tim Berners-Lee reiterated his call for an Internet Magna Carta to ensure the independence and openness of the World Wide Web and protection of user privacy. His remarks were part of the opening of the Web We Want Festival at the Southbank Centre in London, which the Web We Want campaign envisioned as only the start of a year long international process underlying his call to formulate concrete visions for the open web of the future, going beyond protests and the usual advocacy groups. GO

First POST: Lifestyles

Google's CEO on "work-life balance"; how CloudFlare just doubled the size of the encrypted web; Dems like Twitter; Reps like Pinterest; and much, much more. GO

monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

thursday >

First POST: Sucks

How the FCC can't communicate; tech is getting more political; Facebook might see a lawsuit for its mood manipulation experiment; and much, much more. GO

wednesday >

First POST: Wartime

A bizarre online marketing effort targets actress Emma Watson; why the news media needs to defend the privacy of its online readers; Chicago's playbook for civic user testing; and much, much more. GO

More