Obama Rounds Out New Media Shop with Blog Liaison Vet
BY Nancy Scola | Tuesday, February 10 2009
Over on his new Plum Line blog, Greg Sargent has reported the news that the White House new media team is now one larger, with Jesse Lee joining the Obama operation as White House Online Programs Director. The somewhat peripatetic Lee is putting his stamp on every corner of Washington, having spent time in House Speaker Nancy Pelosi's online shop under the direction of Karina Newton, at the Democratic Congressional Campaign Committee, and now in the White House. (Next stop, the Supreme Court!) And during the closing months of the general election, Lee moved over to the Democratic National Committee to help open up the channels between Obama's presidential run and the progressive blogosphere. That effort that earned him a healthy amount of good will with bloggers on the left, a reserve of positive feeling that he might be drawing on in this new job.
But while Lee is known as a blog outreach guy, it seems that that his mission in the White House will be less focused on building bridges in the partisan blogosphere than on turning the White House into a thriving new media organization. During the presidential transition, he was aggressive in experimenting with new ways to create a two-way conversation between the establishment and the citizenry, whether they were inclined to agree with his boss or not. Lee, for example, spearheaded Change.gov's Google Moderator-powered Open for Questions feature -- drawing some fire when the White House punted on answering Bob Fertik's question on appointing a special prosecutor to investigate the Bush Administration.
As part of the White House new media team headed up by Macon Phillips, it seems likely that Lee will be working elbow-to-elbow with incoming Director of Citizen Participation Katie Jacobs Stanton.