No Sleep Till Brooklyn...Gives to OFA
BY Nancy Scola | Friday, July 23 2010
Organizing for America seems to be using its email list to try out a new motivational technique this week, one based on a bit of geographical peer pressure.
The first wave came Tuesday, in the form of an email from one Barack Obama letting me know that OFA needed contributions from "at least 154 other people in Brooklyn" in order to meet their fundraising goals. The follow-up came earlier today, this time from Mitch Stewart, OFA Executive Director, forwarding Obama's message and also informing that now, "Just 61 more supporters in Brooklyn" were needed.
Why might someone like me give a lick that more than a hundred of my fellow Brooklynites had given cash to OFA over the last two days? Part of the Obama organizing model has been, of course, the idea that people are more likely to do things if people they share similarities with are doing that same thing, rather than simply getting an order from on high.
