New Social Media Strategy for the Ground Zero Mosque. And Don't Call It the Ground Zero Mosque.
BY Nancy Scola | Thursday, September 9 2010

Recognizing, it seems, that a debate over a "Ground Zero Mosque" is one that can't ever win, the group behind the planned Muslim community center in downtown New York City has, belatedly, revamped its social media strategy, with a new website, logo, Twitter account, and blog -- that last of which features a useful post explaining the distinction between the overall construction project and the religious worship center within it; "Park51," they write, is the community center itself, while a spot called Cordoba House would be the planned "interfaith and religious component" within it.
But when Oz Sultan, who handles the group's social media strategy, tells the Wall Street Journal that "there's been rampant misuse of the identity online," he isn't, it seems, refering to the rather colorful @Park51 Twitter account that has gotten the group into trouble for tweeting things like "God you're dense" to critics. The brand-new Park 51 website links to, and features, the same Twitter account. The Journal has Sultan saying that Twitter is in the process of stamping it a verified account.
A revamped social media strategy is a smart, and necessary, move for the project, but that doesn't mean that it's not an uphill battle. A Google search for "Ground Zero Mosque" returns 36 million hits.