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Multimedia Lisa Murkowski

BY Nancy Scola | Tuesday, October 12 2010

Alaska Republican Senator Lisa Murkowski may well be wishing these days that her last name were something simple, like, says "Stevens," but she's attacking the challenges of her write-in bid for re-election by land, by air, or by sea. Or, at least, by YouTube, PDF, and by rubber.

After missing out on the Republican nomination to Joe Miller, Murkowski faces him and Democratic Scott McAdams in the November 2nd general election. Murkowski is eager to avoid missing out on any potential votes just because some Alaskans might be unfamiliar with the nuances of spelling her name.

Murkowski is rolling out a new ad called "Spelling Bee" which makes it plain that even schoolchildren can ink her name on the ballot correctly. Complementing the effort are downloadable "tear-tab" fliers of the kind you might see advertising a free kitten and stapled to a telephone pole. There's also a PDF poster available on LisaMurkowski.com that goes the pictorial route: Mur + a picture of a cow + a ski, with a superimposed "K" on top of the beast. What's more, you can also grab a LiveStrong-style rubber wristband from any local Morcowskee, I mean, Murkowski, campaign office.