The McCain messaging triangle
BY David All | Wednesday, April 11 2007
Today at 11:30 AM, John McCain will live-stream his speech regarding Iraq at the Virginia Military Institute.
This isn't particularly ground-breaking until you find out that I've personally been emailed by two senior officials on the campaign about the speech (so will likely watch), have been sent an early copy of his remarks (as prepared for delivery), and will be on another bloggers conference call with John McCain today at 1:30 PM.
In other words, these guys are really starting to fire on all pistons... effectively blending their earned media communications plan with their modern media effort and campaign political and financial operation ("Sign the Petition!").
It's a messaging triangle which, as a former campaign communications director, makes me smile.