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The McCain messaging triangle

BY David All | Wednesday, April 11 2007

Today at 11:30 AM, John McCain will live-stream his speech regarding Iraq at the Virginia Military Institute.

This isn't particularly ground-breaking until you find out that I've personally been emailed by two senior officials on the campaign about the speech (so will likely watch), have been sent an early copy of his remarks (as prepared for delivery), and will be on another bloggers conference call with John McCain today at 1:30 PM.

In other words, these guys are really starting to fire on all pistons... effectively blending their earned media communications plan with their modern media effort and campaign political and financial operation ("Sign the Petition!").

It's a messaging triangle which, as a former campaign communications director, makes me smile.

News Briefs

RSS Feed thursday >

First POST: Mugs

No surprise here, but email list open rates are down; the real reason campaigns want to send you a free bumper sticker; Hillary Clinton wasn't alone in dodging inquiries from the House Oversight Committee about private email accounts; organizing opt-outs from high-stakes testing on Facebook; and much, much more. GO

wednesday >

First POST: Edges

Let the White House know what you think about the new homepage; why Democrats need a competitive primary to maintain their edge in political tech; California Highway Patrol reminded to not talk about how they track political protesters on social media; and much, much more. GO

tuesday >

First POST: Anomalies

Rallying uncommitted voters under a centrist umbrella; a defense of aggregation for a positive-sum Internet; UK says no to ban on killer robots; and much, much more. GO

monday >

First POST: In It To Win It

Hillary Clinton's updated Twitter bio; lots of election data-porn, if you're into that kind of thing; the debate over digital keys and backdoors; protests by hologram; and much, much more. GO

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