Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Making the Most of "Meg-a-Tar"

BY Nancy Scola | Monday, March 22 2010

The New York Times had a piece this weekend describing a new ad technique being used out in California that features a claymation-like avatar of Meg Whitman, Republican candidate in the governor's race there, saying bad things about Meg Whitman.

The written piece is a bit tough to make sense of without watching the ad itself. But that you can only do if you actually "become a fan" of Level the Playing Field on Facebook. Which is not a bad way (NYT story on A1 of the Sunday edition + mandatory Facebook following) for LTPF to pick up some attention.

Those of you who follow Democratic campaigns might not be surprised to learn that the strategy is the work, it seems, of Chris Lehane. Lehane is the hard-charging Democratic campaign vet known for making creative use of both opposition research and the peculiarities of reporters and their news cycles. LTPF is also the group behind the WikiMeg experiment we've written about. Level the Playing Field is working to back Jerry Brown's bid for governor, but is not directly connected to his campaign.

The Times reports Lehane saying that the costing of creating the "Meg-a-tar" was a cool $30,000, which makes one think that they could have saved some money emulating the good folks at Red vs Blue.

Your completely random bonus fact of the day is that a "megatar" already happens to be, well, a thing. According to Wikipedia, it's a "stringed musical instrument designed to be played with two-handed tapping."

News Briefs

RSS Feed monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

thursday >

First POST: Positive Sums

How Teachout won some wealthy districts while Cuomo won some poor ones; DailyKos's explosive traffic growth; using Facebook for voter targeting; and much, much more. GO

More