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Making the Most of "Meg-a-Tar"

BY Nancy Scola | Monday, March 22 2010

The New York Times had a piece this weekend describing a new ad technique being used out in California that features a claymation-like avatar of Meg Whitman, Republican candidate in the governor's race there, saying bad things about Meg Whitman.

The written piece is a bit tough to make sense of without watching the ad itself. But that you can only do if you actually "become a fan" of Level the Playing Field on Facebook. Which is not a bad way (NYT story on A1 of the Sunday edition + mandatory Facebook following) for LTPF to pick up some attention.

Those of you who follow Democratic campaigns might not be surprised to learn that the strategy is the work, it seems, of Chris Lehane. Lehane is the hard-charging Democratic campaign vet known for making creative use of both opposition research and the peculiarities of reporters and their news cycles. LTPF is also the group behind the WikiMeg experiment we've written about. Level the Playing Field is working to back Jerry Brown's bid for governor, but is not directly connected to his campaign.

The Times reports Lehane saying that the costing of creating the "Meg-a-tar" was a cool $30,000, which makes one think that they could have saved some money emulating the good folks at Red vs Blue.

Your completely random bonus fact of the day is that a "megatar" already happens to be, well, a thing. According to Wikipedia, it's a "stringed musical instrument designed to be played with two-handed tapping."

News Briefs

RSS Feed thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

friday >

First POST: Checking

US pressures Germany to not offer asylum to Snowden; study shows the extent to which political advertising overshadows political news coverage; new site gives a minute-by-minute breakdown of most popular US gov't websites; Upworthy co-founder apologizes for breaking the Internet; and much, much, more. GO

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