LinkedIn to the White House
BY Nancy Scola | Tuesday, October 6 2009
Did you catch all those folks in white coats at the White House yesterday? The Obama Administration has seized upon the idea that doctors are terrific and trusted ambassadors for health care reform, and they're hoping that LinkedIn might help turn a one-day photo op into a movement. The White House will later today, they say, turn to the professional social networking site to "expand that conversation exponentially, allowing thousands of other doctors and medical professionals to engage, to tell us what they deal with day to day, and to get a real, substantive response from the White House."
LinkedIn estimates that there are 130,000 or so medical professionals already on the network.