Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

It's the VAN, But Mini

BY Nancy Scola | Monday, February 22 2010

Credit: iTunes Store

 

One step closer to the dream of canvassers everywhere to have a two-way, digital, portable voter file in their pocket is MiniVAN Touch, the just-released iPhone app version of the Voter Activation Network data program used to power a great deal of Democratic campaigns and the field organizing efforts of a wide range of progressive groups. The target audience: existing VAN clients, as it requires users to already have a way to log into the VAN.

"We definitely feel this has a broader audience than the Palm app it replaced," VAN new media director Mike Sager tells me, "because it is so easy to use and troubleshoot. We think lots of candidates themselves will carry the app when they go door to door."

Are we nearing the promise land of the paperless campaign? Perhaps not quite yet, but Sager says that the iPhone version of VAN can at least cut down on the vast amounts of time and effort that can get wasted during the course of a campaign's pounding of the pavement or working of a crowd. "The app is dramatically more efficient than walking with paper lists," says Sager, "as it eliminates all the follow up data entry -- press one button, and your contacts are recorded in VAN."

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

More